by Abdullah Arif
New advances in digital marketing affect how you engage with your audience. We break down 10 of the most popular digital marketing trends for 2022 to help you grow your business in the year ahead.
10 digital marketing trends to watch this year
Trend #1: User privacy and brand transparency
Google announced that third-party cookies will be banned by the end of 2023. In addition, due to the proliferation of digital ads, consumers have become more distrustful of the content that is targeted at them. As a result, digital marketers need to be aware of privacy limitations, which change the way they track the activity of their customers.
This means that many marketers and advertisers will have to rethink their tracking methods. Meanwhile, data-driven content and marketing is not going to end anytime soon; It’s not even the end of personalized ads. Consider this upheaval of digital marketing monopolies as we see them as a sign of a new era of trust and openness between firms and customers. Inform your customers about the type of information you are collecting and why, and allow them to easily opt-out at any time.
Trend #2: use of artificial intelligence
Many areas of business, including marketing, are using artificial intelligence (AI) to simplify and automate everything they do. In marketing, AI is commonly used to automate processes, such as keyword suggestions, data reporting, and analytics. Marketers are also using AI to build prediction models for consumers’ future behavior based on past purchases and browsing history. AI will be used in conjunction with SEO tactics to improve organic and paid search rank in 2022.
Trend #3: Incorporating NFTs and Cryptocurrencies in Social Media Marketing
Even if you don’t invest in cryptocurrency, it has become difficult to ignore the emergence of online currencies and NFTs in recent years. On the surface, this may not seem like a trend that will impact your marketing, but this type of passive thinking could end you in 2022. With social media platforms like Twitter that include cryptocurrency payments, and display tools that highlight in-app NFT transactions, it’s time to learn more.
Facebook currently encourages the use of NFT display options and avatars, and we expect other businesses to follow suit. With NFTs and cryptocurrencies, the goal is to think about how to market a brand beyond its products and services, as well as the brand, its concept, and the message it represents.
Trend #4: Influencer Marketing and AI
Influencer marketing has evolved from a word-of-mouth marketing method to becoming an essential way for companies to establish brand credibility online. Three-quarters of businesses today dedicate a portion of their marketing budget to influencer marketing. AI tools will be used for many aspects of influencer marketing, from identifying influencers and measuring their engagement rates to performance marketing. AI will enable marketers to conduct cost-benefit analysis to improve impactful relationships.
The development of multichannel influencer marketing initiatives, where marketers seek sponsored influencer collaborations across multiple social media platforms, is another important digital marketing trend in this area.
Trend #5: omnichannel marketing
As more companies turn to Internet marketing, they are finding that it is not a one-size-fits-all solution, and it includes a wide variety of channels: social media, email, websites, e-commerce, video-streaming platforms, and more. Creating a blog, website and WhatsApp group presence, as well as presenting webinars or live events on social media channels, are all examples of omnichannel marketing.
When developing content, it is essential for marketers to have an integrated digital marketing strategy to communicate with customers across multiple channels. It helps a company to maintain a consistent brand voice and presence across multiple platforms.
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Trend #6: AI . operating automation marketing tools using
As digital marketing evolves, AI-powered automation technologies will become increasingly important for simplifying and automating repetitive tasks such as scheduling email and social media updates, saving marketers time and money. Automated solutions can assist marketers with data collection, compilation and segmentation to be used in advertising campaigns, shopping cart abandonment campaigns, customer product suggestions, and more.
Trend #7: Voice search optimization
By the end of 2022, it is estimated that $40 billion will be spent through voice commerce in the United States. As more consumers use voice assist technologies to discover products and access websites, it is imperative that businesses be ready for voice-search. Businesses can better take advantage of voice search by including long-tail keywords in their content that consumers will say rather than type, and by developing content that is conversational and engaging.
Trend #8: adopting a mobile-first approach
Smartphones have become the go-to tool for a variety of daily tasks, including video streaming, shopping, studying and socializing, and for helping customers find the products and services they need. Google’s mobile-first indexing policy has forced companies to develop mobile-friendly digital marketing strategies to increase client interactions. To rank better in search engines and increase organic traffic, it is essential that the company’s website today offers mobile friendly content.
Trend #9: User Intent Data
Data is the foundation upon which a modern company builds its business digital marketing strategy. Integrating consumer intent data and market signals with existing customer databases allows marketers to pinpoint customers who are ready to buy, and provide them with relevant content and messages that will push them towards the conversion phase. As Google strengthens its data privacy and tracking policies, it will become increasingly necessary for marketers to use new methods- surveys, registration forms, etc. to capture user intent data.
Trend #10: Video Marketing
Videos are 53% more likely to receive a first-page rank and video snippets appear in more than 26% of Google search results. Since video has a very high level of user engagement, providing video content on company blogs, websites and social media platforms is critical to SEO optimization.
Follow these digital marketing trends to succeed
Digital marketing has become vital to drive the growth and profitability of the company. As customers become more digitally savvy, the increased penetration of AI gadgets will only fuel digital marketing in the next few years. It is essential that organizations adopt a digital-first strategy to achieve brand expansion and consumer engagement goals.
related: 8 Small Business Trends to Watch in 2022
