During the Campus HotelDO event, held this Thursday (26) in Rio de Janeiro, the CCO and editor-in-chief of PANROTAS, Artur Andrade, shared ten trends in Tourism with 150 travel agents who gathered in Prodigy Santos Dumont. Promoting a journey through the last 30 years of Tourism to understand the cycles of the industry and, therefore, the future, Andrade debuted a lecture that will follow Abav Expo 2023, on Friday (29), at 3 o’clock in the afternoon.
“Tourism is a cycle that repeats itself and defeats itself. You have to know the past to understand the future”
Artur Andrade, Chief Communications Officer and editor-in-chief of PANROTAS
Andrade began the speech by comparing the difference between the industry, and PANROTAS itself, from 1990 to 2023. “In 1990, the PANROTAS Guide was the Google for the travel agent, as it was mandatory to book the a trip to a travel agency. There is no internet yet. In 2023, travel agencies must convince their customers to invest their money in them”, he explained.
Next, the reporter examines everything that happened in the industry and in the world to get us to where we are today, including the rapid development of new technologies, including the arrival of artificial intelligence, and what is not countless crises – the internet bubble in the 1990s, recession in the early 2000s, September 11, the great recession of 2008 and the pandemic, etc.
On the issue of crises, the editor-in-chief of PANROTAS also questioned what are the main changes after the Covid-19 pandemic, saying that trends such as the reduction of travel, the end of the face surface work and greater flexibility of work. , travel or study is not fully realized. . A lot has changed, but there is an increase in travel, hybrid work seems to be the preferred option for companies and flexibility is not so good, because personal work has returned to a certain level.
10 Tourism Trends
1. Content
Various products, cases, experiences, reports, photos and reports are important. “The diversity of your passengers requires a different content from you, travel agents”, said Andrade.
2. Tell a story
Form + Content + Enchantment + Value. “A trip is not just transactional, but it’s the story you tell, the service, the help. The product that can be delivered online.”
3. Technology
Automation, distribution, communication and knowing what you can do with technology is important for Tourism. Regarding artificial intelligence, Artur Andrade explained that it will be a difference: “We are not competing with AI, but with those who use AI. Be brave, responsible and ready to learn.”
4. Niches and specialization
Andrade’s two big bets for niches and specializations are luxury and sports, but trips focused on nature, the world of pop and well-being are also on the rise.
Artur also shared the results of the TRVL Lab research on the most searched niches in Tourism. Check it out below.
- Sun and beach tourism;
- Cruises;
- Historical and cultural tourism;
- Water and theme park;
- Gastronomic tourism;
- Ecotourism;
- religious tourism;
- health tourism;
- Sports and adventure tourism;
- Withdrawals.
5. Change of travel agent
For Artur Andrade, the change and development of the travel agent must include the union. Some examples of this union are:
- Political-associative: Abav;
- Strategic: Unav, Trade Integration, GEA, Travel Leaders;
- Financial: merger, joint venture, acquisitions;
- Content: franchises, ICs, affiliates;
- Loyalty: from specific programs to conditions and benefits, relationships and brand awareness.
6. More complicated trips
After the pandemic, travelers are more demanding and increasingly looking for more complex trips. For the editor-in-chief of PANROTAS, this movement is positive for travel agents, because “the ancillaries represent more options and more products to sell to the traveler”.
7. Personalization
According to Andrade, travel agents should invest in their differentiation and personalization within the market, always using technology to their advantage for content creation and service.
8. Many worlds
In an increasingly crowded world, Artur emphasizes the importance of multichannel awareness, multiple clients, multi-purpose trips and multiple employees. “But you can’t do everything, you have to choose”, he reflected.
9. Too much or too little?
When asking the current workers in the Tourism industry, the PANROTAS CCO stated that there are “many new people in Tourism, you have to be patient, and you have to teach your passengers about it. Tourism has failed to stay in talent and a big challenge. is to manage people”.
10. ESG
In his last topic, Artur Andrade was categorical: “It’s not mimimi. We are diverse.” For the journalist, sustainability – on the planet and business – as well as diversity is very important for the future of Tourism and companies in the industry.
