Friday, June 2, 2023

2023 Kia Sportage Wins ‘Ward’s 10 Best Interiors & UX’ Award

The 2023 Kia Sportage has been named the winner of the Ward 10 Best Interiors & UX Award. Completely redesigned for the 2023 model year, the Sportage earned high marks for its comfortable and upgraded interior, as well as its easy-to-use controls and center display.

“We are honored that Wards editors have noted the attention to detail we put into enhancing the Sportage in-cabin experience,” said Steven Center, COO and EVP, Kia America. “Our designers worked hard to transform the interior into a pleasant space and we are proud that this concept resonated with the experts at Ward.”

To determine the winners, Ward’s team evaluated the new or highly redesigned vehicle’s interior and user experience technology. The score is based on a variety of metrics including design and aesthetics, comfort, materials, fit and finish, connectivity and infotainment, display and controls, advanced driver assistance systems and value.

“Wards judges are always looking for great interiors and great user experiences in vehicles at a fair price, and with the Sportage Hybrid we couldn’t ask for more,” says Wards editor and Wards 10 Best Interiors & UX judge Christy Schweinsburg. , “Our test vehicle, at about $38,000, had an amazing array of features we loved, including lots of soft-touch surfaces, an attractive red-and-black color scheme, quick phone pairing, dual 12-inch curved screens . These include a 3 in. heads-up screen, a dazzling welcome animation, as well as multi-function climate and audio controls, and generous cargo space.

Reflecting the brand’s new “Opposites United” design philosophy, the interior of the 2023 Sportage was inspired by high-end modern outdoor products, furnishings and architecture, designed with exclusive and thoughtful features, including dual widescreen curved Consists of a display that integrates the instrument panel and the central screen. As part of the update, the 2023 Sportage features a modernized exterior design, larger dimensions, a more powerful 2.5-liter I-4 engine paired with a new 8-speed automatic transmission, as well as a newly added X There is also -line trim.

Nation World News Desk
Nation World News Desk
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