These days we are watching how Germany, France or Italy pressure the EU to make the emission targets in Europe more flexible, because the ban on the sale of cars with combustion engines is in the air from 2035. But at the same time . brands such as Volkswagen announce an increase in sales targets for the electric car.
This was confirmed by Volkswagen, which through its president Thomas Ulbrich indicated that in view of the development of the sector, they expect 2030 80% of their goods in Europe to be led by electric cars.
This figure is an improvement on the target set two years ago, when the German manufacturer reached 70% by the end of the decade. This, as we see, was revised in a few months.
According to Mr Ulbrich “That is the most ambitious goal of all our brands. We have a leading role in the Volkswagen Group when it comes to electric mobility, and we are always pushing ourselves to set higher limits.”
The German manager himself also gave estimated data for other markets, where the peak figures for electric cars are not expected to be as good as in Europe. For example, the United States and China, the goal is still 50% of sales by 2030. The same figure as in 2021.
In 2022, Volkswagen managed to achieve a 10% share of electric car sales in Europe. Something that puts on the table a huge challenge against the German brand that needs to increase production capacity and sales to achieve these demanding goals.
Volkswagen is on its way to 80% electric cars
To achieve this, Volkswagen will be aggressive with the launch of new models in the ID family. In addition to the updated ID.3 we will see the electric version of the Passat, the Volkswagen ID.7, which will be officially presented in the coming weeks.
But in order to achieve such high sales quotas, it will be necessary to appeal to the volume segments. To this end, Volkswagen is working on launching a compact model that will be positioned at a lower price point in its electric range. The affordable ID that will come in 2025, according to Thomas Ulbrich himself, will cost less than 25,000 coins.
But not the Internet. The front will have more and more fierce and powerful rivals, both from the side of Tesla, which will send its cheapest proposal next year, and especially from some Chinese brands that are establishing ground in our market.
An example of how much remains to be done is the sales data from last year, where Volkswagen reached 330,000 electric cars sold worldwide, with a modest increase of 23.6% and a share of global sales within the 7.2% mark.
If we consider that in 2022 Volkswagen delivered 1.19 million cars in Europe, a share of 80% will mean that sales will reach 952,000 units in 2030. A really ambitious brand that will need a huge investment in all departments, product, software and services. …
