Tuesday, January 31, 2023

3 Ways to Launch a Pet-Focused Startup

  • As time has progressed, companion animals have become a part of our family.
  • And that situation is repeated in millions of people not only in the country but in the world.
  • Why not take advantage and start your own pet-focused business? We teach you
  • Do you already know our Instagram account? Follow us

Over the years, any number of businesses have “flashed” the market, but there is one that appeals to a large segment of the population: those that are focused on pets.

According to the National Self-reported Well-being Survey (NBIARE), prepared by the National Institute of Statistics and Geography (INEGI), 25 million households in Mexico have pets.

Furthermore, the love for dogs does not stop growing; The increase in its adoption is up to 20%.

“This growth has caused the industry to increase its sales by 27.2%, according to Euromonitor International, ranking the country twelfth in the world in animal care and welfare with sales of over $2.4 billion.” ,

With these statistics, there is an area of ​​opportunity that you can take advantage of if you love pets and, in addition, you want to make extra income. Here are some ways to do it.

1. One brand “Flag”

Being a brand ambassador isn’t just for people who talk about makeup or exercise; It is also for those who have a passion for pets.

Plus, it’s a way to “launch” yourself into the world of entrepreneurship without using up much of your money.

“Over time, this can be catapulted to continue investing in high-impact projects,” says Alejandra Carmona, an expert in the holistic care of domestic animals and CEO of Natural Mascota, in the text.

2. Dedicate yourself to providing services for pets

If you don’t feel like focusing on selling products, offering some activities and services can help you get closer to people who love pets.

Among the options you have are daycare, training, chiropractor or canine esthetician. There is a world in which you can specialize!

What’s more, you can advise people to bequeath their property to their dog or cat.

«With a good investment you can create a great business for companion animals. Make sure you surround yourself with experts on the subject; Pet care requires professionals in the field,” the text reads.

3. Leverage Social Networks to Sell

If you bet on selling pet products, today it is time to do it on the Internet.

Why? This is due to two factors. First, because you have more exposure across platforms, which brings you closer to customers from different segments.

The second reason is, as mentioned above Business Insider Mexico This is one of the commerce trends for 2023, says Ernest Riba, director of strategy at Wunderman Thompson LATAM.

In the case of Mexicans, he explained, the preference is through Facebook (61%) and Instagram (17%). Follow TikTok and Pinterest.

Naturale Mascota recommends learning to manage web pages and promote items in it Market of platforms.

Among what you can sell are food, toys, clothes and more.

now read: No one wants to go back to work in offices – largely because of their pets

Read also: 4 techniques to spend less on your pet without neglecting them

discover more stories Business Insider Mexico

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Nation World News Desk
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