Tuesday, January 18, 2022

6 trends that will dominate coffee packaging in 2022

If the past two years have shown us anything, it is that no ban will reduce people’s coffee consumption. Unable to head to their favorite cafe for that daily (or multiple times a day) caffeine fix, many people have invested in mastering the perfect cup of coffee from the comfort of their own home.

This increase in demand for ordering coffee online has prompted many retailers to rethink how their product is packaged, and consequently to the former. Your coffee packaging isn’t just about keeping the beans fresh as they travel from your roastery to your customer’s doorstep. Great packaging helps you express your brand personality and story – which is important if you want to build long lasting relationships with your customers and build brand loyalty.

Each year, we speak to our global community of freelance creators working at 99designs by Vista to get their insights on the biggest design trends for the year ahead. Given their predictions, it’s clear that coffee brands are increasingly turning to more design-forward packaging to create memorable experiences – albeit more at the door rather than in the store these days.

are heree top six packaging trends WereIt is projected to dominate the coffee industry for 2022.

1. Serenity in packaging.

After two years of chaotic, consumers and companies alike are seeking peace and quiet in all areas of their lives. In 2022, we’ll see coffee packaging embrace this spirit, combining light and cool colors with simple copy and less typefaces. The goal of this packaging design style is to create a comfortable and enjoyable experience just like your morning cup of joe.

Photo supplied by Vista by 99designs

Packaging Design by MJ.vass at 99designs by Vista

2. Whimsical text centric design.

It’s a common misconception that good design requires illustrations or photographs to stand out, but in 2022, typography is taking center stage. With this trend, intricate typefaces are serving up coffee packaging as an art in its own right. With letters immersed in vibrant and contrasting colors, aesthetics are expected to take precedence over legibility. This approach can be especially appealing to brands with strong names or unique qualities that deserve to be given the spotlight with accentuated text.

Photo supplied by Vista by 99designsWhimsical Text by monostudio-web.jpg

Packaging Design by Monostudio at 99designs by Vista

Photo supplied by Vista by 99designsWhimsical text by 20139gph-web.jpg

Packaging Design by Vista at 99designs up to 20139gph

Photo supplied by Vista by 99designsWhimsical text by brightspark-web.jpg

Packaging Design by Brightspark at 99designs by Vista

3. Y2K Beauty.

You may not immediately switch to “kitschy metallic” when you envision coffee packaging, but 2022 will make you think again. From the mid-1990s to the early 2000s, the Y2K aesthetic specialty is re-emerging – not only in fashion and design, but in coffee packaging design as well. The trend is distinguished by its pale blue and pink neon against a silver and white background, layered with geometric shapes to add an edge. Originally having a futuristic style, it is now somewhat nostalgic, which makes it ironically appealing in the eyes of consumers.

Photo supplied by Vista by 99designsV-web.jpg by Y2K Daria

Packaging Design by Daria Wei at 99designs by Vista

4. Complete, imperfect raw materials.

Consumer concern for the environment has only increased in the last year and people are endorsing brands that have eco-friendly values ​​and practices. The use of ethical and compostable materials for packaging was already gaining popularity in 2021, and in 2022, we expect to see designs that reflect the raw materials coffee packaging (and the coffee itself) is made from. Appearing as minimalist elements and printed ink set against an off-white backdrop and earthy texture, these designs are a great way to show that you’re serious about your brand’s sustainability.

Photo supplied by Vista by 99designsraw material by austinmind-web.jpg

Packaging Design by Austinmind at 99designs by Vista

Photo supplied by Vista by 99designsRaw material by Jeegy-web.jpg

Packaging Design by Jeegy™ by Vista at 99designs

5. Cut ‘n’ Paste Color Layering.

Considered to be a 2022 take on the much-loved collage, cut ‘n’ paste color layering is another design trend that’s great for coffee brands looking to tap into the eco-conscious market.

This year, we’re placing more emphasis on the layering of colors and geometric shapes, ripped paper effects, and raw textures that make up the essence of recyclable materials. Like the art of collage in general, the possibilities are endless – and the beauty of this trend is that it can be as subtle or as vibrant as being right for your brand.

Photo supplied by Vista by 99designsStanBranding-web.jpeg .  by Cut n Paste Color Layering

Packaging Design by Stanbranding at 99designs by Vista

Photo supplied by Vista by 99designscut n paste color layering by barrios1-web.jpg

Packaging Design by Barrios1 by Vista at 99designs

6. Prank illustrated.

After a relatively few years, consumers are ready for some mischief and fickleness. This is being reflected in several major design trends for 2022 and is nothing more than packaging, where we are seeing more and more designs that are the epitome of childlike innocence.

In 2022, we expect coffee packaging to have some whimsical 2D characters that look half cute and half sarcastic to make customers smile. Either way, coffee brands are using this strategy to communicate a less serious side of their brand persona and convey a little much needed lightheartedness.

Photo supplied by Vista by 99designsPrank Illustrated or rubber hose characters by Sasha Risovala-web.jpg

Packaging Design by Sasha Risovala at 99designs by Vista

Photo supplied by Vista by 99designsPrank featured by crispoterdesign-web.jpg

Packaging Design by CrispoterDesign at 99designs by Vista

Given these trends, it is clear that changes in consumer behavior are having a profound impact on how brands interact with customers. And in a world that seems to rely heavily on e-commerce for the long haul, well-designed packaging is key to ensuring that your coffee brand builds long-lasting relationships with its dedicated drinkers. to continue promoting.

Nation World News Deskhttps://nationworldnews.com
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