Follow these simple strategies to attract the first customer base that will allow your business to survive
Entrepreneur en Espanol. By
Getting your first customer is quite a daunting task (and, truth be told, it can turn into a real headache). These are some ideas that can help you build a portfolio of clients to start your business.
hand out flyers
This may sound archaic, but it is a very effective strategy for getting new businesses noticed. Get close to where your target audience is and distribute flyers to people who match your audience’s profile. These should be professionally designed and written (see: Check your spelling very well!) and include your contact details: phone, email, website and social media.
offer free samples
How do you know if someone doesn’t like a product or service? Give away a free sample or taste of your product, or provide a voucher for a free service. For example, you can offer test classes. Promote these promotions by opening up through your social networks.
Create special promotions for your first customers. One idea is that from the day you open your store, you deliver vouchers valid for 30 days. This way you ensure that they test your service or product quickly and that your first customer base is ready in less than a month. Record who your first customers were and offer them special long-term treatment.
attend business meetings
Take advantage of trade fairs, expos and events related to your business to provide attendees with information about your company. networking One of the most valuable tools for finding new customers and even potential partners and investors. Don’t underestimate it!
look for references
Get both your first buyers and professionals or experts in your field to speak well about your brand and gain new contacts. If you know of any authority in the industry, ask them to recommend you.
Create a 30 second script
Before approaching any potential customer, you should be fully aware of what you are going to say to him and what you want to get from him. Define three different basic scripts: one for buyers, one for public relations or media, and one for potential partners and investors. This will make it much easier for you to make your first presentation.
be your own evangelist
Get in touch with larger media or companies that respond to a similar audience and geographic area. Tell them about your company and how you can help them. You can also use your personal contacts as business contacts. Call or write to them on social networks or via personal email to your friends, acquaintances and family. Describe what your business is about, invite them to learn about it, and share your information.
take advantage of social networks
One thing is certain: If your business doesn’t have a social media presence, it doesn’t exist. Very easy! Create a profile on Facebook, Twitter and Instagram where you share not only information about your products or services, but also tips, trends, advice, advice, and more. Ask people you know to spread your information, retweet, or recommend you on your blog. With these platforms you can find users who match the profiles of your target audience.
exchange business card
There is nothing less professional than reaching out to a potential customer and not having a card with your details. No more: “I just finished” is no excuse. Make sure the handwriting is legible, that the information is complete and accurate and that it is clear, but at the same time attractive and hard to lose. Check out these 9 tips for your business card.
This News Originally From – The Epoch Times