Monday, March 27, 2023

’90s surf culture is the hottest summer trend in 2022

For every Australian growing up from Perry in the late 90s and early 2000s blue water high The original was ‘It’ Girl.

With her undeniable fashion sense and plethora of frangipani and hibiscus bikinis, we found ourselves following suit and buying up a storm at Billabong and Roxy for the latest surfcore styles.

but it wasn’t just blue water high which influenced the cultural world.

Every boho beach babe from the mermaids of H20: Just add water And aquamarine Chic Olsen sisters in the sun kissed holiday in the sun Were we reaching for our favorite Hawaiian shirts, puka necklaces, and platform thongs.

While for a certain period of time we may have looked back at those options and shuddered at its cringe-worthiness, it looks like the y2k revival is also bringing back 90s surf culture in a big way.
From surf to shore and from social media to “coconut girls” reigning supreme, TikTok alone has garnered over 225 million views.

Even if you looked back in the day, you’re probably already subconsciously wearing the style. From anklets to face framing baby braids, all these trends are a sign that you are a certified coconut girl.

If there’s one brand that epitomizes the return of ’90s surf culture, it’s Emma Mulholland on Holiday.

Offering a lifetime of holiday nostalgia, M On Holiday evolves into the Australians of the 80s and 90s, from their cheeky slogan shirts and sweats to the iconic check prints of the ‘Happy Hawaii’ logo.

talking to that australiaIn this article, founder and designer Emma Mulholland reveals what it is about nostalgic Australasia that inspires her and why she thinks it’s popular with so many people, including major A-listers like Gigi and Bella Hadid, Hailey Bieber and Kourtney Kardashian. resonates with.

“I have such fond memories of my upbringing in Australia, so I think anything, including clothing, that reminds you of this time and makes you smile is special”, Emma tells us, “I think That the 80s and 90s were particularly creative and exciting times for music and fashion in Australia.”

Emma said, “It’s kind of hilarious to see all the trends from the late ’90s and early ’00s – I now understand my parents’ feelings towards clothing from the ’60s and ’70s. “

Since em on holiday has become so synonymous with coconut girl beauty — it’s understandable why it’s given the definition of dopamine dressing and literal sunshine — we wanted to know exactly why she thinks people are especially fond of her. The designs are ready.

“I love that my brand can be worn in so many ways, from fitting in on TikTok to job interviews – it’s all about how you style it!”

As for Mulholland’s ultimate essential to styling a surfcore aesthetic? “A great pair of sandals, fresh manicure and a cute handbag”.

Despite La Nina’s efforts to literally make it rain in our parade this season, you can find us (along with many others) turning this summer into the coconut girl of our dreams.

alexa, play in summer time By Thirsty Merck.

keep scrolling down for They Editing for the quintessential coconut girl look.

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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