For every Australian growing up from Perry in the late 90s and early 2000s blue water high The original was ‘It’ Girl.
but it wasn’t just blue water high which influenced the cultural world.
Every boho beach babe from the mermaids of H20: Just add water And aquamarine Chic Olsen sisters in the sun kissed holiday in the sun Were we reaching for our favorite Hawaiian shirts, puka necklaces, and platform thongs.
Even if you looked back in the day, you’re probably already subconsciously wearing the style. From anklets to face framing baby braids, all these trends are a sign that you are a certified coconut girl.
Offering a lifetime of holiday nostalgia, M On Holiday evolves into the Australians of the 80s and 90s, from their cheeky slogan shirts and sweats to the iconic check prints of the ‘Happy Hawaii’ logo.
“I have such fond memories of my upbringing in Australia, so I think anything, including clothing, that reminds you of this time and makes you smile is special”, Emma tells us, “I think That the 80s and 90s were particularly creative and exciting times for music and fashion in Australia.”
Emma said, “It’s kind of hilarious to see all the trends from the late ’90s and early ’00s – I now understand my parents’ feelings towards clothing from the ’60s and ’70s. “
Since em on holiday has become so synonymous with coconut girl beauty — it’s understandable why it’s given the definition of dopamine dressing and literal sunshine — we wanted to know exactly why she thinks people are especially fond of her. The designs are ready.
“I love that my brand can be worn in so many ways, from fitting in on TikTok to job interviews – it’s all about how you style it!”
As for Mulholland’s ultimate essential to styling a surfcore aesthetic? “A great pair of sandals, fresh manicure and a cute handbag”.
Despite La Nina’s efforts to literally make it rain in our parade this season, you can find us (along with many others) turning this summer into the coconut girl of our dreams.
alexa, play in summer time By Thirsty Merck.
keep scrolling down for They Editing for the quintessential coconut girl look.