At first glance, the gun resembles a toy, the building blocks of which were ubiquitous red, yellow, blue, and green.
But there was something deadly beneath the surface of its colorful shell: a gullet of 19 pistols customized by a Utah-based company that specialized in firearms modifications.
The Lego Group, known for Danish brand intellectual property and comparative resistance, recently claimed that Prota, Utah’s Calper Precision, had stopped selling casing. The product, known as Block 19, costs between 54 549 and 65 765.
The objection came amid fierce criticism of the Lego-inspired kit from gun control teams, which warned that kids could easily make a mistake in Block 19 for the toy. Since the coronavirus epidemic began last year, they say the deaths from involuntary shootings by children have already taken an acute form.
“We have contacted the company and they have agreed to remove the product from their website and not to make or sell anything like this in the future,” Lego said in an email statement on Wednesday.
Lego declined to comment further.
In this Facebook post On Wednesday, Calper Precision said it would comply with Lego’s call to stop selling the product.
“We decided to launch the product after some contact with Lego,” the post said, adding that the company had blown up a kiss emoji on all “haters” in Block 19.
A person who answered the phone at Calper Prixon on Wednesday said the company would have no further comment on the matter. The agency declined to say who its founder and president were The Washington Post On Monday he received a ceasefire and ban letter from Lego and sold less than 20 kits to his company.
On a now-deleted product page in Block 19 that launched the campaign in late June, the company boasted, “We’ve been making guns out of the block for the last 30 years and wanted to flip the script to make Mom even more excited.”
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July 14, 2021, 1:29 pm ET
Shannon Watts, founder of Man’s Demand Action, which is part of the group Evertown for gun protection, said in an interview on Wednesday that she was shocked by the product’s toy playful appearance.
“It’s just so dangerous and irresponsible,” he said.
Ms. Watts said that while many children were trapped in the home during the epidemic, the number of episodes of children in the U.S. increased by 31 percent from March last year to the end of 2020, compared to 31 percent from March last year. Period Even in 2019 Even children who are educated about the dangers of guns at home are having a hard time controlling their curiosity, he said.
“When you make a gun look like a Lego toy, you’re making it more enticing and dangerous for children,” Mrs. Watts said.
This is not the first time an iconic brand has sought to curb its resemblance to the use of firearms.
Sunrio, the Japanese company that licensed Hello Kitty, had earlier sent the same gun and a ban notice to a store in Texas that featured the character of the gun, Houston Chronicle Report.
Lego, an acronym for the Danish two words “leg god”, meaning “play well” is no stranger to controlling similarities.
Founded in 1932, the agency has been accused of selecting its intellectual property rights in a series of lawsuits filed against competitors in Europe, Canada and China over the years.
In 2009, the band denied permission to use spinal tap images on a concert DVD of the Lego band’s tour. The band wanted to include footage from a stop-action movie – produced by a 14-year-old – that used Lego pieces and figures to portray a concert performance of the song “Tonight I’ll Rock You Today”. Lego said the video contained inappropriate language and that its tone was not appropriate for the target audience of the children’s organization.