analysis firm canals has released its Q4 2022 market report disclosing Worldwide smartphone shipments fell 17% year-on-year in the quarterwhich canals llama “Worst market performance in a decade”,
Overall, smartphone shipments fell 11% for the full year to just under 1.2 billion. Despite the huge decline Apple reaches 25% market share, highest in its history, Apple has positioned itself as the manufacturer with the most shipments at the end of 2022, followed by Samsung with a 20% share. But on the contrary, it stands out canalsSamsung was the largest manufacturer for all of 2022.
Xiaomi retained its third position on the podium with 11% market share, while oppo and vivo They completed the top 5 vendors with a share of 10% and 8% respectively.
Compared to the fourth quarter of 2021, Apple increased its market share from 23% to 25% and Samsung also from 19% to 20%. Xiaomi fell from 13% to 11%, OPPO rose from 9% to 10%, and vivo remained the same.
According to the analysis firm, the reason for this poor performance of smartphone makers is “a difficult macroeconomic environment during 2022”, The holiday season helped reduce inventory levels, he explains. canalsAnd highlighted that the market performance in the fourth quarter of 2022 is in stark contrast to the same period in 2021, when there was an increase in demand, and fewer supply issues.
2023 is already underway, manufacturers will address the behavior “Precaution”Understand canals, Prioritizing profitability and protecting your market share, with significant cost-cutting as the main strategy. overall growth is projected “flat to marginal” In 2023, and the end of difficult conditions for the market canals,