We’ve been hearing about Sony’s electric car for a while, then learned that it will be partnering with Honda to launch it. Today during CES 2023 the technology company announced the brand name of its next electric to feel and the first of those vehicles It will come in 2026.
This will be the brand under which Sony Honda Mobility (shm), the alliance between Sony and Honda, will introduce its electric cars and there is already a prototype Which was shown this Tuesday in Las Vegas.
Sony explained that the name “to feel” refers to the English word “feel” (to feel), then, according to technology, it is what it is in between mobility experience,
“AFEELA expresses an interactive relationship where people ‘feel’ mobility as an intelligent entity, and mobility ‘feels’ people and society using sensing technologies and IT networks.”
In addition, Yasuhide Mizuno, CEO of SHM, said that to feel will leverage Sony’s experience with artificial intelligence, virtual reality why augmented reality To introduce a unique electric vehicle.
Afila will also present various entertainment facilities so shm will cooperate epic games for “Create New Value in Mobility and Entertainment Services”.
“We aim to revolutionize the mobility space as a mobility tech company, together with like-minded people who are leading a new future with cutting-edge technology and creativity fueled by passion,” said Mizuno.
Besides Epic Games, also works with SHM Qualcomm Technologies to use their technologies as AD/ADAS, HMI/IVI and Telematics For intelligent, autonomous and connected mobility.
first afila prototype
According to Sony, this first prototype shown at CES 2023 integrates 14 external cameras And, while more details were not given, Mizuno said that with Affila, the mobility will find out and understand People and societies using information technology detection and AI,
out, in this prototype a “media bar” that enables smart mobility to express yourself people around use the light, which according to the brand allows interactive communication Mobility and people.
Meanwhile, the interior was designed as simple as possible, reduce frills and the color “astound or overwhelm, as with shock”, According to AFEELA, the objective is to implement an experience “People-centric that delivers the functionality people want.”
AFEELA cars will be produced at one of Honda’s 12 facilities AmericaHowever, he did not share details about the planned quantity. The first electrics from the Sony and Honda brands will be sold first in the United States, then later in Japan and Europe.
Pre-orders will open during first half of 2025 And the official sales will start from the end of the same year to start the delivery Spring 2026.