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Monday, December 05, 2022

Against national arbiters: they will build a new pickup in Brazil which is expected in Argentina

A brand recognized with high performance will enter a strong segment. Five vans are produced in the country.

las pickup medianas They have been a major player in the scaffolding of the Argentine automotive landscape for many years. in the market why? They have the best selling 0 km . There are many exponents in And one of them even took the lead in patenting for three consecutive years. You in an industry seeing it Most local terminals are fueled by the production of vans. Intended for domestic consumption and export. That boom is preparing to receive a new hero: RAM will fully enter one of the most competitive segments in the country,

RAM 1200 manufacturing will be a reality in BrazilAccording to information known in the last hours, more expected in Argentina to be involved The arm wrestling has maintained the Toyota Hilux as the undisputed leader in the segment over the years so much so that between 2018 and 2020 it was the best-selling vehicle in the entire local market, by 2021 it was dethroned from the Fiat Chronos event.

Even the Japanese truck, which will celebrate 25 years since it began production at the Zarate plant in 2022, has the most patents this year in its segment (14,543), followed by another national product, Volkswagen Amarok (12,525), which is produced in General Pacheco. It leaves the country and territory in the same area of ​​the Tigre district. ford ranger, which will be renovated in 2023 with an investment of $580 million. and Santa Isabel, in the province of Cordoba, the Renault Alaska And this Nissan Frontier,

An Intermediary Ram Is Coming To Compete Against Ford, Toyota, Vw And Gm. An intermediary RAM is coming to compete against Ford, Toyota, VW and GM.

This will be the second medium pickup for the Stelantis to land in Argentina, following its arrival this year. Peugeot Landtrek, It happens that the seal to hit It is synonymous with very high performance and a dose of sportiness which makes the brand an icon in this segment. That’s why the next bet will be on comprehensiveness with a product that absolutely falls into the most-conflicted segment.

This was disclosed by Stellantis Executive Director Antonio Filosa at the 4th Latin American Business Congress of the automotive industry. There he pointed out that production would be very close, pointing to the Goiana plant in Brazil, and doubled down on the move: RAM would be located in the area to achieve higher performance than Jeep.

RAM 1200, a Fiat Toro XL

it was estimated that The RAM 1200 will use the smaller wide platform used by the Fiat Toro and Jeep Renegade, Compass and Commander, developed with a monocoque base, unlike the frames used by most of its future competitors. This may be the difference point of the product.

The Different Generations Of The Toyota Hilux That The Zarate Is Descended From.
The different generations of the Toyota Hilux that the Zarate is descended from.

According to what was published by exclusive Brazilian media, she has already been seen in the neighboring country, Camouflage, and They claim it to be the Fiat Toro XL. as is, It will get new engines, it will introduce new suspension rules to guarantee optimum ride comfort and better dimensions.

Volkswagen Amarok.

Volkswagen Amarok.

Nothing has been confirmed yet, it is speculated that the new Raise It could have a 2.0 turbo gasoline engine of more than 200 hp and a 203 hp 2.2 turbodiesel. Both the engines will be mated to a nine-speed automatic gearbox and four-wheel drive.

With regards to Fiat Toro, RAM 1200 will have a longer wheelbase and a longer cabin to provide better accommodation and more interior space.

Ford Ranger 2023.
Ford Ranger 2023.

Aesthetically, the new mid-size RAM will adopt a more robust style, with square lines and features similar to its bigger brethren. In turn, work would be done to strengthen the chassis, so that it would not suffer in comparison to its rivals.

1200 will sit a step below 1500 in the RAM portfolio. And it is scheduled for marketing in South America from 2024. It was also confirmed that the RAM brand would have its first 100% electric pickup, the 1500 BEV (battery electric vehicle) to compete with the hybrid Ford F-150.

Nissan Frontier 2022

Nissan Frontier 2022

The project is ongoing and the first internal testing has started in Brazil. Testing will then continue on the routes and roads of the countries in the region to adapt the truck according to the demands of these traffic routes.

It is speculated that the RAM 1200 will be equipped with state-of-the-art comfort, connectivity and security systems. But that doesn’t mean it won’t have the characteristics to drive freely on rough roads, as the off-road prowess characteristic of the traditional American brand is in its DNA.

Renault Alaska.

Renault Alaska.

In this way, the brand will expand its portfolio. Along with 1500, it’s a reference among full-size pickups to fight in a segment led by the Ford-150. The 700, which is already operational in other regional markets (for example Chile), is for girls. It will lack a compact to make up for the same space as the Toro, Maverick, and Renault Oroch. You With 1200, the RAM prepares for the bottom battle between pickups,

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