Thursday, February 2, 2023

Aging Media Marketing Trends Q&A with Joanna Blumenthal, Chief Marketing Officer, Typoduction – Skilled Nursing News

In senior housing and care settings, the marketing landscape continues to change along with changing market factors. Through the Aging Media Network’s (AMN) annual Aspect Marketing and Advertising Awards Program, we recognize these efforts as “the best” each year.

AMN is now accepting submissions for the second annual event, which aims to highlight and showcase the best examples of the senior care industry’s advertising, public relations and marketing efforts. These awards recognize complete creative work by industry professionals delivering products and services in skilled nursing, home health/home care, hospice, senior life and behavioral health.

We sat down with one of this year’s contest judges, Jonah Blumenthal, Typoduction, to take a look at the latest marketing trends, what changes need to be made in skilled nursing marketing over the long term, and this year’s Aspect Awards competition. What’s on the horizon for

What current trends are you seeing in skilled nursing marketing?

Health care marketing technology is advancing by leaps and bounds, and this trend is here to stay. Reputation-boosting software (such as Typoduction’s check-in kiosk) allows facilities to streamline their systems to receive more positive reviews online. It has been a real game-changer for increasing online reputation and maintaining compliance. For every potential problem a facility has to face, there is a technical solution somewhere.

How do you define success in today’s marketing and advertising?

The ultimate sign of success is an online presence free of negativity, whether it’s reviews, Google Star ratings, or offensive or obnoxious photos on social media. If you have a completely positive online presence, happy, smiling faces and tons of great reviews on social media, you’re winning.

What is your outlook on skilled nursing marketing for 2022?

For 2022, it’s all about prestige. Marketers and the facilities they provide should emphasize social media, email marketing, and website content to get more positive reviews and build a good online presence. These practices are just as important, if not more important than the efforts of individual marketers because their reach is global. Skilled nursing marketing should and should be reputation-focused as we enter 2022.

What do you look for when determining Aspect Rewards campaigns?

As the CMO of a marketing agency that specializes in health care, I need to see some incredible creativity to catch my eye. I want the submission to stand out, feature great aesthetics and give me that warm and fuzzy feeling on the inside!

What will catch your attention in this year’s competition?

It’s all about the effort you put in. If a feature invests time, energy, and intention when creating its marketing material, the submission will be different to mine. I want to see something different from what I’ve seen in years past—surprise me!

About Aspect Awards

The awards program draws entry from a highly qualified, global audience of Aging Media, which includes subscribers to its health care-sustaining publications, Home Health Care News, Senior Housing News, Skilled Nursing News, Hospice News and Behavioral Health Business.

The deadline to enter is January 31, 2022. The submissions will be decided by a panel of industry professionals representing each of these five continuum categories during February 2022. The winners will be announced in March 2022.

For more information about Aspect Marketing and Advertising Rewards, visit

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