Sunday, December 10, 2023

Agrosano’s commitment to promoting healthy eating with vegetable burgers | financial journal

Since its inception, Agrosano’s offering has been stamp-free, long before a law stipulates what is healthy, what is not so healthy, and what definitely isn’t. Now they compete in the market with Leburguer, a proposal that aims to promote healthy eating through legumes. And again, sealed and chemical free.

Until a few years ago, it was not easy to find meat substitutes of animal origin in classic local supermarket chains. That is no longer true. In fact, a recent study conducted by Mintel in collaboration with Veganuary showed that the supply of products in countries such as Chile Vegetarian An increase of 8% in the last four years.

Agrosano is contributing to this dynamism, but taking it a step further, explains Carolina Aravena, the firm’s general manager. They’re doing it with the Laeburger, their new legume-based burger that was born in 2019 and, according to the executive, is different precisely because it doesn’t want to be a meat substitute: “Rather, it wants to promote healthy eating.” The mass of legumes to consume, with all the infinite qualities we know they have, but are available in your refrigerator at any time of day—they’re frozen—and take only minutes to consume This is a big advantage, considering that it usually takes a long time to cook them at home, This is a huge limitation which prevents its more frequent consumption”.

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It’s also special because its label offers something that’s hard to find in supermarket refrigerators: It’s 100% clean, without additives or preservatives, and it’s also seal-free.

Agrosano began 27 years ago as a family business, led by Diego and Tomas Johnson (they sold potatoes, pumpkin, green onions, leeks and chives), and today it operates a wide range of vegetable products and growth goals. Has become a company with the series. “Super aggressive” three years from now.

In late 2021, they moved operations to a new plant in Lampa, which is one of the strategies to meet these goals and take Leberger to the next level.

What did this change mean for the company in terms of investments, and how could this jump enhance its future plans?

The plant transformation marked a before and after in our history and is undoubtedly the most important milestone ever. This allows us to accommodate future growth plans, but above all to provide our work team with modern and welcoming facilities that allow us to carry out our work with pleasure. The plant was built by a second investor, but to our specifications. Agrosano took part in the implementation of the facilities, which are very special

of their business, an investment of about $3 billion in total. They have a construction of over three thousand square meters, which allows for current operations and of course to host future development projects.

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-What are you doing specifically with your line of vegetable burgers to differentiate yourself from the competition?

—Laberger started as a venture of two nutritionists who offered healthy, balanced meals as well as combated the lack of time in Chili’s current routine. So on offer was the Bean Burger, unsealed, with a clean label and in five different varieties: chickpeas, red beans, black beans, lentils and chili lentils. In 2019, this venture takes a big step forward and joins Agrosano to keep growing, develop new products and reach more homes with a common objective: improving the quality of life of people with healthy, tasty and delectable products Doing. We are the only company in the market to have five types of legumes today, which have very special flavours. Which allows us to offer an interesting and enjoyable variety to our consumers. And this month we’re launching a new product: chickpea nuggets with three-color quinoa, to solidify the mix of the products we’re promoting.

Healthy living and less meat consumption is a trend that is growing and growing, as is the market for all products related to it. In the vegetarian burger category, legumes increased by more than 160% and soybeans decreased by 6%. This tells us that consumers are not only looking for meat-free food, they are also looking for foods that are nutritious, healthy, versatile and easy to consume.

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We are present in three supermarket chains, but we plan to Have them all, and we also have a virtual store with home delivery.

– How is the industry in which they work estimated?

Consumers have been specializing over the years and today it is common for us to review the labels of processed foods. To this we must add the teaching that the pandemic has left us with about the importance of maintaining a balanced diet. Our company offers extremely healthy foods, but above all, versatile, rich and tempting. In our opinion, those who are able to sustain this type of offering in the market will have an increasing role to play over time.


Leburguer doesn’t look for meat substitutes: “Rather, it seeks to promote healthy eating through the mass consumption of legumes, which we know have all of the infinite qualities we can, but at any time of the day, you may be able to eat it.” are available in the refrigerator, always keeping a taste of home”, says Carolina Aravena, Agrosano’s general manager.

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