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Airbnb has been a knowledgeable public relations practitioner for years, and the volume of press releases is churned out annually by the company. Brian Chesky’s year-long tenure at Digital Nomads aligns with the company’s brand narrative and marketing strategy.
Dennis School
online travel this week
airbnb Co-founder and CEO Brian Chesky hasn’t been shy in the past to admit that public relations, and a torrent of resulting press stories, have been instrumental in building the Airbnb brand — and he’s wasting no time moving forward with that formula in 2022. are doing.
Chesky, who has nearly 405,000 Twitter followers, tweeted on Tuesday that he would stay at Airbnb properties throughout the year, moving to another city or town every few weeks, to highlight the “decentralization of life” where millions of Airbnb guests predicted they would move abroad or otherwise away from home Will be To live and work in 2022.
From July to December 2021, 20 percent of nights booked through Airbnb were for stays of one month or longer, Chesky tweeted, and of all nights booked for stays of a week or longer. About half made.
“In 2022, I think the biggest trend in travel will be people spread across thousands of towns and cities, living for weeks, months or even entire seasons at a time,” he tweeted.
The Digital Nomads CEO, who said he would return to his home base in San Francisco frequently during the year, tweeted that his global tour – Atlanta being the first stop – “will be fun, but more importantly, it will help us get better.” will help create an experience for those who can now live wherever they are.”
Plenty of destinations hire social media influencers to tell about the allure of their cuisines, cultures or communities, but Chesky will undoubtedly fill that role on her own this year, garnering social media attention and attention, as she Expect from listing to listing based on your preferences. Good WiFi and ample work and living space, plus walkable neighborhoods where he can soak up the local vibe.
Hey, Airbnb, other booking platforms, airlines, destinations and media organizations like the new York Times It is not patentable to create buzz on the basis of such an escape. In 2011, Starwood Hotels announced that it would move its CEO and senior management to Shanghai, China, to live and operate for a month.
While Chesky is trying to debunk the notion that travel and life on Airbnb are being redefined through digital nomadic wanderlust, Starwood at the time was promoting China’s dominance and the hotel chain’s commitment to It had the second largest market.
If the goal is to learn how to improve the Airbnb experience by coming away from your year of living at Airbnb, then Chesky certainly isn’t the right person for the job. True, some hosts may not recognize the name Brian Chesky when they accept bookings and welcome their new VIP guest, but many will.
Also undermining the authenticity of the experience, as some twitterati have pointed out, is what happens when the CEO of Airbnb needs to contact customer service to resolve an issue with a host or property. Chesky certainly won’t have to wait the many hours that regular Airbnb guests have to deal with if something goes wrong with their booking.
But staying in the brand of the CEO of Airbnb, and getting out there, will certainly generate a ton of free media.
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