According to data provided by ALD, about 6,000 people died each year on our country’s roads in the late 1980s, reaching 1,004 victims by 2021. this is the quote Result of decades of campaigns and awarenessof vehicles in circulation, both technical and mechanical, But it is still far from objective without the victims proposed by the United Nations for 2050. “We do not know whether there is a new road safety requirement for new mobility, but there is no doubt that we are deeply questioning all aspects of this,” explained Antonio. Cruz, Deputy Director General of AML.
new ways to drive
The new era also requires new solutions to challenges that we have focused on for decades, such as the climate and energy crises., In this context, a key concept emerges: sustainable driving, which, in addition to being safe, focuses on saving fuel and therefore reducing carbon footprint. “With simple gestures we have achieved significant fuel savings and, therefore, reduced emissions to the atmosphere. If 1% of the European population adopted this technology, we could stop emitting more than 900 tons of CO2 per year”, Javier Cabanas, responsible for the Illunion Road Safety Zone and ALD Driving School, told us about it.
Even then, Sometimes technology and its innovations or advancements do not keep pace with society in a rhythmic manner, and pedagogy and information are necessary. So that citizens can make the most of the benefits that innovation offers them in terms of sustainability.
,Technology has allowed faster progress in the last ten years than in all previous periods And, as it did then, the environment will progressively adapt to this new way of driving,” says Damien Tokamayer, Head of Specialty Sales and Used Vehicles at Hyundai. In this regard, the role of communication and advertising is essential to help the new. To raise awareness about the time and among citizens “we can create a sense that there is a problem that is real and can make users aware. The main challenge is to reach the youngest with the contexts they know and the formats they consume and share that reach them”, says Chus Racines, creative director of Ogilvy and responsible for the account for the General Directorate of Traffic (DGT).
road safety classes
Cities are changing, vehicles too but need to vial education remains more or less important than ever before. For this reason, from next year it will become mandatory and become part of the curriculum of primary, secondary and high school, a very wise decision according to the norms of Jess García, a member of the Department of Education for Transport of the Madrid City Council.
With the aim of creating knowledge from an early age and expanding education in the society, the measure also promotes Main focus of road safety: A holistic view of the Accident Prevention Network. Nuria Alonso, Head of Communications and Institutional Alliance at the RACE Foundation, said: “We need to promote communication to help educate consumers and drivers, help them make decisions and train them at all stages of life.”