In Science of the Future, Daniel Silva interviews Alejandro Anderlik, Director of Government Affairs at Salesforce, who detailed the process of technological change and the importance of being aware of its use in our lives.
Salesforce’s work during digital transformation processes, as with organizations of any kind, is something that was accelerated as a result of the pandemic that forced both people and companies to use technology to grow your lives. was. “I think we are experiencing two processes in parallel, on the one hand this path to the fourth industrial revolution, but the global pandemic was added to it. The combination of both things has led to the transformation of organizations and businesses thanks to technology. Gave momentum, because never before has technology been such a great ally to communicate efficiently.”
As a result of this process of digital transformation accelerating, new challenges begin to emerge, among these being how we use technology in our lives to be able to make the most of it and most importantly, how to make the most of it. process has to be carried out. in an ethics. “The big challenge going forward is how do we learn from this activity that we did during the pandemic and voluntarily leverage technology to succeed from anywhere. That technology is a tool that simplifies our lives and allows us to expand our humanity and automate processes.
Although this process of digital transformation was accelerated as a result of the pandemic and most organizations needed help to leapfrog and change the way they operate, Salesforce had to cope with the high demand it received as a result of their 20 years. was prepared. According to experience, what Alejandro Anderlik tells. “Our services are tailored to the type of organization and allow them to better connect with their ecosystem. The challenge is how we help all organizations and people take advantage of the benefits of technology. How do we democratize so that everyone can connect and have equal opportunities that companies and organizations were better prepared to get through the pandemic?
According to Alejandro Anderlik, this process of democratization of technology should be done hand-in-hand with various actors in society, such as private and public organizations, government and academia, to meet the challenges ahead. Creates an interdisciplinary dialogue. , needed. “On behalf of the entire society to ensure that no one is forgotten in this Fourth Industrial Revolution”.
Among the specific challenges of our country is to develop policies aimed at protecting user data, and thus better with this digital transformation. “It would be great if once Chile had regulation of personal data and protection, it would be good to be certain and ensure that Chilean data would be adequately protected in these technological developments.”
One of the current challenges is the ethical use of technology, something that comes with the digital transformation processes that people and various companies are currently experiencing, and that Salesforce has been in charge of providing advice. “Technology is a fantastic tool to enhance our humanity. Sometimes I think we handle technology too poorly, sometimes driven by algorithms or realities that technology brings to us that isolate us. does it”Alejandro Anderlik concluded.
In the end, he said that we can use technology to simplify our lives or use it as a tool to make it more complex, so it is important that, in addition to other processes of digital transformation, As such, an interdisciplinary dialogue arises to learn how to deal with technology in ethics, always keeping the individual at the center and protecting their safety.