Alicante, March 27, 2023. Alicante joins Seatrade Cruise Global, the largest cruise tourism company in the world, with the aim of capturing the US market while seeking to consolidate scales with European shipping companies that are already in business. and establish a relationship with companies that may be interested in Alicante as a base port for inland tours.
Alicante City & Beach Tourist Board together with the Alicante Costa Blanca Provincial Board and the Port Authority to promote Alicante as a cruise destination in a joint action, which from its own stall within the “Ports of Spain” area coordinated by the State Ports.
Seatrade Cruise Global, which is traditionally held in Miami, this year in Fort Lauderdale (Florida), and more than 80 cruise lines and 500 exhibitors from 85 countries are expected to participate starting this Tuesday.
Those responsible for Tourism in Alicante have established themselves as the objective of capturing the US market, both in holiday visits and residential tours, with an eye on the possibility of having a direct flight between the US and the Alicante-Elche airport. This connection will multiply the options of the cruise sector, which has already broken records in 2022, and which this year hopes to exceed 155,000 passengers in 100 stopovers and 25 operations as a base port.
In cruises, the qualitative leap comes from the hand of MSC Cruises, which was already operating as a base in 2022 and doubled its operations from 2023 after obtaining a bonus. In this sense, the vice mayor and head of Alicante City & Beach, Mari Carmen Sánchez, highlighted “the driving effect that MSC Cruises can have on other companies”.
Sánchez and the rest of the ambassadors plan to meet from Alicante at Seatrade Cruise Global with twenty-some cruise companies and tour operators until next week.
Among them are such important companies as Royal Caribbean, Silversea Cruises, Carnival, Holland America, Virgin Voyages and the luxurious Ritz-Carlton Yacht Collection.
In addition to information about the tourist attractions of Alicante for passenger passengers, the renovation of the Santa Bárbara castle, local gastronomy and commerce, as well as provincial excursions, this fair will also highlight the management of the cruise terminal. serves more than 15 million passengers.