Wednesday, February 1, 2023

Amazon Business notes employees need to raise sustainability awareness to make purchases

amazon business sees staff raising their awareness of sustainability to make a purchase and discovers they are unaware of internal protocols.

A new study by the company has found that although the company’s employees are willing to change their shopping habits To help achieve a company’s sustainability goals, this doesn’t always translate into organization-wide actions.

Results show that nearly half (47%) of employees would be more likely to purchase products sustainable was an important aspect in their company, but less than a third (29%) take sustainability into account when making a purchase.

This is probably because, although 58% of those surveyed say their company has guidelines for making socially responsible purchases, only 30% actually know what they are. and another 41% aren’t sure there is any Order In this regard, that means that almost 70% of employees do not know what socially responsible purchasing guidelines exist in their organization.

Young Generation

Despite the perception that younger generations are more environmentally conscious than elders, the survey shows that workers over the age of 35 are just as likely as respondents generation z Buying more sustainable products in the workplace should be an important aspect to consider.

Interestingly, people aged 55 and older are more likely to always consider sustainability when making purchase decisions (31%), compared to those aged 18-34 (26%).

Similarly, while both decision makers (79%) and the rest of the company (75%) take sustainability into account at least occasionally in their purchasing decisions, it is the most senior employees who take it into account the most (42%) ), more than their junior (26%).

Therefore, it can be assumed that the lack of more sustainable purchasing practices is due to business hierarchy and lack of decision-making power, exacerbated by age, as junior employees are not empowered or equipped with the appropriate technology to drive change at all levels of the company.

To help address this issue, employees who participated in the study believe that better technology capable of supporting more sustainable purchasing practices through targeting and automation (24%) and strong business guidelines around socially responsible purchasing (26%) would make them feel better equipped to make more sustainable purchasing decisions at their company.

Improving technology can also help solve some of the biggest barriers employees currently face when shopping, such as the ease of finding more sustainable products (25%) and knowing how sustainable these products are Huh. are really sustainable (26%).

social responsibility

“It is clear that purchasing is an important part of many organizations’ journey towards greater social responsibility, so it is encouraging to see a genuine desire from workers of all ages and organization levels to buy more sustainably. , management teams need to take a hard look at how they can empower their employees to translate intent into action – from digitizing processes and tools, to improving communication and training on goals and policies They can be quickly and easily corrected for socially responsible purchasing. Just a few small steps will transform an organization’s efforts, empowering everyone to make a difference in the company in terms of sustainability,” says Christopher Kelscheid. , CEO of Amazon Business Spain.

In a market study, done in collaboration with the company OpinionAmazon Business surveyed 5,000 employees of Spanish, British, French, German and Italian companies from various sectors such as the public sector, education, automotive, retail trade and financial services on whether they are able to make sustainable purchasing decisions in the country Or not. Your workplace

Nation World News Desk
Nation World News Desk
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