Thursday, February 9, 2023

Amazon is paying ‘influencers’ to try out its new TikTok competitor Inspire: Content creators explain how it works

Amazon is the latest platform to recruit influential people To compete with TikTok and post short vertical videos in an effort to attract consumers. The e-commerce giant announced the new feature called Inspire in December.

“I think this is a really big step by Amazon and represents the entire industry when it comes to short-form video,” says Lindsay Gamble, associate director of innovation. influential people and Mavrak. “Everyone is trying to create a TikTok-like experience, and it goes beyond the social media platform itself”,

Before publicly launching the feature, Amazon turned to influential people To build anticipation and enhance content.

Three influential people and tell a talented director business Insider That Amazon offered paid creators to post short vertical videos. influential people and the manager, whose identity he knows business Insiderspoke anonymously because they were not authorized to speak publicly about Amazon’s terms.

One of the incentives offered by Amazon was $250. (approx. 230 Euro) For each uploaded vertical video that is less than 30 seconds (up to 10 videos), as per the screenshot of the offer viewed by business Insider, The offer was aimed at creating videos in specific categories like pets, Health and home.

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called for a second proposal influencer To post videos tagging your Amazon store and products, but specified that the content doesn’t have to be new, only new to Amazon. Payment consisted of a combination of cash and an Amazon gift card.

Amazon’s Influencer Program Will Occasionally Offer Limited-Time Incentives Like This Setting Up For New Projects, The Company Has Responded business Insider.

Between the end of 2020 and the beginning of 2022, Amazon recruited many people influential people From YouTube and TikTok to film content to Amazon Live, the company’s live shopping feature that allows creators to stream live from the app and sell merchandise to fans.

company offered Rates from $2,000 to $9,000 per month (which is equivalent to 1,800 euros and 8,300 euros at the current exchange rate), according to an email consulted by this medium.

Apart from these limited time incentives, the main way influential people The only way to make money with Inspire is to receive a cut of the sales generated by their videos, just like they do when someone buys from their Amazon store. Amazon Affiliate Program offers fixed commission ranging from 1% to 20%.

How does Inspire work and why UGC makers love to use it

And influencer He says he was interested to see how Inspire’s algorithm stacks up against TikTok’s “Page for You”.

Currently, users who click on the feature for the first time are asked to choose from 20 categories to help them determine which videos will be shown to them. Then they can watch videos and photos in one feed Similar to Tiktok. Users can also select featured products below the video to buy or learn more.

to inspire “You’ll learn more about customer preferences through our commitment to keeping your interests optimized and your customers feed to buy stuff”Company is focused business Insider. Amazon also plans to add more shopping features, in-app functionality, and content.

Content posted to Amazon Influencer storefronts by creators in the Amazon Influencer program may appear on Inspire. When shoppers buy products featured in their content, creators will earn a portion of the sale, according to the company (though it declined to comment directly on specific fees).

This model is similar to other affiliate models used by platforms such as LTK and MagicLinks.

Creators can repurpose the content they create for other platforms such as Instagram Reels, TikTok and YouTube Shorts and turn it into an Amazon Shoppable video featuring and tagging products available on Amazon.

The Inspire went live for some US customers in December and will be available to everyone in the coming months, according to the company.

The Inspire format, similar to TikTok, could fuel an increase in user-generated content (UGC) on Amazon. TikTok has recently fueled an increase in UGC ads, which is when a brand pays a creator to recommend a product or service and explain why they like it.

Unlike regular sponsored content, UGC is shared on brands’ own channels rather than directly influencer, The Amazon Inspire content won’t exactly look like traditional UGC, as it will reside within the user’s account. impressive. But, just like with UGC, creators with fewer followers will have a chance to make money, because with UGC feed The essence of Inspire does not depend on whether the number of creators is high.

of influential people who make cgu comments business Insider What do you think Inspire can be a great opportunity for small creators to build relationships with brands and drive sales.

loss influential people He doesn’t have access to Inspire yet, but he says some vendors will exchange products for review, and Inspire could be a new way for the brand to work with smaller content creators.

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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