A new tool has been applied to treat Parkinson’s disease, the second most common neurodegenerative disease after Alzheimer’s.
Eurofarma, a pharmaceutical multinational present in 22 countries in the Americas and headquartered in Brazil; And global creative agency Dentsu Creative announced the launch of a new experimental facial expression recognition tool powered by artificial intelligence that enables Parkinson’s disease patients to navigate social media using facial expressions.
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The World Health Organization, WHO estimates that 8.5 million people worldwide suffer from Parkinson’s disease. These, in addition to continuing the treatment as defined by the treating physician, should be accompanied by physiotherapy to delay the progression of this neurological disease.
The project team set out to develop an innovative experimental digital device that could help patients practice facial expressions while browsing social media by turning various gestures into on-screen navigation commands that work to delay this progression. Is.
This is the first time the company is foraying into the field of digital tools. Europharma strongly believes in this type of approach and will continue to be inspired to prioritize projects with this approach, in the years to come.
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“EuroPharma has always specialized in disorders of the central nervous system and with this new alliance, we want to move forward with options that provide support to Parkinson’s patients. Innovation has been part of our DNA as we stand for 50 years. were born more than a decade ago and once again we are bringing something new that can help people have a better quality of life”, explains Marco Billi, Europharma’s Vice President of Entrepreneurship and Digital.
Scrolling Therapy is available for free on the Google Play Store and Apple App Store. It can be downloaded worldwide in three languages: English, Portuguese and Spanish.
How does the app work?
Once the app is downloaded on a mobile device, be it a phone or a tablet, a short tutorial will load, and then the user only has to open it and it will automatically integrate with Facebook and Instagram. Then, by accessing any of the two social networks, the tool will already be working.
As the patient progresses through the exercise, messages indicating successful execution of expressions will appear on the screen. Upon completion of 45 minutes of activity, the daily goal will have been reached.
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The Scrolling Therapy app is intended for general wellbeing only and does not provide any clinical or healthcare advice or guidance, nor does it directly or indirectly recommend the prevention, diagnosis, treatment or rehabilitation of any disease, condition or condition is intended for.
It should be noted that Scrolling Therapy’s content, such as text, videos, graphics and images, are for informational purposes only and have not been evaluated by the US Food and Drug Administration (FDA) or any other regulatory agency. The Content is not intended to provide professional medical advice, prevention, diagnosis, treatment or rehabilitation or to cure or prevent any medical condition. Self-diagnosis is not the purpose of this app and patients should always seek the advice of their treating physician.
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