“We are big fans of the sport and it was a great opportunity to get all the professionals to come out and commit,” Knowlton said. “So we hired a production team down there and decided to put it out there for free on YouTube and find out the business model around it.”
Usually, if you hope to see the fastest runners in the world, do your homework. Many meetings are streamed on sites like FloTrack, RunnerSpace or USATF.TV, each of which charges a subscription fee. Others are on cable networks and usually fall in the middle of the day.
The Trials of Miles team decided to hold its events at night when viewers are used to tuning in to live sports. So on February 26 and 27, the Trials of Miles streamed more than seven and a half hours of live track and field.
Konstanze Klosterhalfen broke the German national record in the 10,000 meter race in 31: 01.71. Keira D’Amato hit the U.S. Olympic Test qualifying time by running 32: 16.82, just 9 seconds below the standard. Isaiah Harris ran the men’s 800 meters in 1: 46.19, and the 2016 Olympic medalist Ajee ‘Wilson ran the women’s 800 meters in 1: 58.93.
Trials of Miles kept the momentum going by hosting track events in Kansas City, Kan., On May 1st ( Kansas City Qualifiers) and in New York City ( NYC Qualification) the 21st of May. All meetings were streamed live online.
Knowlton was able to count more than 10 runners who hit their first qualifying time at their meetings, and said there was a laundry list of runners who hit their qualifying time again, sometimes for the first time since 2019.