Mango is stepping on the gas in the USA. Isak Andic’s fashion company launched an expansion plan in the North American country in 2022 with the aim of making it one of the top five markets by sales.
To achieve this, the company has set itself the goal of opening 40 stores in the American giant in less than three years and at the moment everything indicates that it will achieve this goal. The company has announced the opening of six stores in California and seven more in Texaswhich effectively adds up to the 15 new outlets planned for this year in North America.
This week, Mango opened its first two stores in California, One is at Los Cerritos Center, a mall between Los Angeles and Orange County, and the other is at Glande Gallería Mall, also in Los Angeles. In both cases, it offers a clothing line for women.
The Catalan company’s aspirations in the popular state do not stop there and in fact the opening ofand four other companies. Specifically, branded stores will be installed in the Fashion Valley shopping center in San Diego and three more in the city of Los Angeles, in Brea Mall, Victoria Gardens and Beverly Center. The latter is located in Beverly Hills, the exclusive neighborhood where Hollywood stars live.
The California market entry comes shortly after the company’s first stores opened Texas and Georgia. At the beginning of August the group opened a store in Memorial City Mall, considered a city within a city in West Houston, Texas; and another one in the perimeter mall, the second largest shopping center in Georgia, located north of Atlanta.
While the latter is currently the only facility planned in Georgia, Mango is already preparing to opensix additional outlets in Texas, all in malls. Two of these will be located in the city of San Antonio, at The Shops at La Cantera and North Star Mall; a third at Galleria Dallas in the city of the same name, another at La Plaza Mall in McAllen, a fifth at Stonebriar Center in Frisco and the last at Baybrook Mall in Houston.
All of these companies are part of the second part of the textile group’s expansion plan from the North American giant. In the first phase, completed in 2022, Mango focused on expand its presence in New York and the surrounding area, Highlighting the opening flagship on Fifth Avenue.
Phase 1: New York and Floriad
In the second half of the year, he focused his efforts on the state of Florida, with the opening of two stores in Miami and one in Orlando. After all these inaugurations, Mango ended 2022 with twice as many U.S. workers as the previous year, reaching 224 people, according to its annual report.
At the end of 2022, the Catalan company had 10 stores in the United States, so if you add the 15 planned for this year, Mango needs to open 15 more stores this year who comes to achieve his goals. Beyond physical points of sale, the company chaired by Joe Biden also aims to increase sales in the country led by Joe Biden through its online business, where it has its own website and the platforms of Nordstorm and Macy’s, with which it has agreements , is strongly represented.
Aside from the United States, Mango hopes to continue growing in other countries emerging strategic markets such as India, as it consolidates into other more mature ones, including the Reino Unido and Italy.
In the UK, the company led by Toni Ruiz is targeting key cities England like Bristol, London, Manchester or Leeds, as he waits to leave Brighton for the first time. For its part, the company based in Palau-solità i Plegamans (Barcelona) hopes to open 15 more branches in the city Italian peninsula with a focus on the north of the countryso that there will be more than 90 points of sale nationwide.