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Saturday, December 10, 2022

Android users in the US may soon be bombarded with lockscreen ads from Google’s ‘eyes’

There is nothing more annoying than lock screen ads and if you live in the US, here is some news for you.

Android users could soon receive a lot of lock screen ads if the deal launched by US carriers with Google’s Glimpse investment firm goes through.

And as much as we hate news and call it offensive, well, advertising is the call of the day, especially when we consider the internet landscape.

The news was first reported by TechCrunch which highlighted Google’s ‘Glance’ firm. In case you don’t know, it is famous for displaying many lock screen ads for Android devices. So, it is gearing up to start operations in the US and they are already about two months back.

The firm is actually an investment by major tech giant Google, while in fact, it is a subsidiary belonging to the InMobi Group, which is considered an advertising market leader in India.

A lot of our readers are probably wondering what Glance does in terms of lock screen ads and the answer is simple. Phones that have the firm’s technological advances and see dynamic lock screens can say hello to great displays including news, advertisements and entertainment features like games.

And if we told you that removing this feature is a bit tricky, well, we’re not kidding. In addition, there are even some threads that explain how users can disable lock screen ads, if they are sick of it.

On average, we’re seeing Glance rolling out its services to 400 million smart-device users across Asia, and that’s actually a surprising number of people. But they are not stopping there as they want to cover the US market right now and expand their horizons.

As of now, there have been a lot of talks and deals about the various smart device models being launched with this feature, which the company calls a premium offering. This is where a lot of users have the ability to cover the costs related to various digital services.

The Asian market and Glance have bonds forming direct relationships with smartphone producers. But since most of the U.S. market is tied to carriers for sale directly, it’s understandable why the firm is building a relationship with them.

The venue is certainly nothing new as we’ve seen companies like Amazon serve their ads through Android channels in the same way that Samsung is also leading the way in pushing ads through the device’s system apps.

Glance Jio Platforms India
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