Monday, January 24, 2022

App Store clones are here to take advantage of Wordle’s success

Wordle, the word-guessing puzzle game that’s carried over to our Twitter timeline, currently has no official app. This may come as a surprise to anyone searching for it on the App Store, though — earlier today, doing so would show you several obvious unofficial copies, each using the same name and mechanics as the original. which was created by Josh Wardle and distributed for free on the web.

Most people who have recently been online, if not playing it themselves, would have at least been in touch with Wordle (Guardian Reportedly it has 2 million daily players). It’s a simple concept but well done: Each day, you visit the Wordle website, where you are given five chances to guess a five-letter word. The game gives you feedback about which letters you put in the right places, which letters are in the word but not in the order you chose, and which letters are not in the correct answer. Parts of Twitter have been taken over by the black, green and yellow square emoji, which players use to show off their gameplay without spoiling the word of the day.

As is the case with most good ideas (especially those that go viral), Wordle has had a number of clever parodies as well. waves of jokes Using the emoji block format on Twitter that players use to share their scores. But while many parody versions take users back to the original, that doesn’t seem to be the case with the versions on the App Store. Instead, they do their best to look like the web version, without mentioning that they are actually a spin-off. Trying out five versions of the game from the App Store, only one accepted Wardle’s version—ironically, it was one of the few that didn’t actually call itself Wardle.

The situation is a bit embarrassing for Apple, which has often cited its high standards and app review process as the reason it should be allowed to take control of the apps that run on the iPhone and iPad. The review process has been questioned by a number of scandals and controversies, but these feel particularly obvious – they’re using the same name and a similar interface to the original. It is easy to see that many people are tricked into thinking they are playing an official version.

Worse yet, apps are mimicking a website months after Apple championed Progressive Web Apps in court as an option for developers during a legal battle with Epic Games. This argument can fail with developers targeting a mobile audience. Owen Williams, as a UX Manager, tell on twitter, when someone searches for their creation on the App Store they won’t even get a seat at the table (which a lot of people can do if they see a flurry of tweets titled, say, the cool new thing everyone is playing along) .

To add insult to injury, it appears that Wordle clones on Google’s Play Store aren’t nearly as widespread. Of the first two dozen search results for “wordl,” only one appeared to be a clone, and it was buried deep behind a “show more” button. Google Play reports that the app has “500+ downloads” — the developer behind one of the Wordle clones on iOS claimed 5,400 downloads in an hour on Twitter, and their version wasn’t even in the top three search results. (The same developer tweeted a screenshot of a notification saying their app was awaiting review, with the caption “Let’s see what Apple thinks” before the app goes live.)

Wardle does not monetize its version of Wordle with ads, subscriptions, one-time payments or tip jars. It’s completely free. According to a profile in the new York Times, he made the game for his partner, who enjoyed crossword puzzles. “I think people appreciate that this thing online is fun,” Wardle said of Wordley’s success. “It’s not trying to do anything shady with your data or your eyes. It’s just a game that’s fun.”

Most of the Wordle apps I tried didn’t quite mimic the original lack of monetization plans. Some featured a plethora of ads, often with the option to pay to remove them, and one even had a $30-per-year in-app purchase to unlock the “Pro” version. (The developer of that particular app said on his now-private Twitter account that the app was “going to the fucking moon” and that one of his goals for 2022 was to “make a lot of money.”) Pay lets you choose whether How many letters you wanted in words and a day would allow for as many games. As many people have noted, the original Wordley’s once-a-day drama is one of the things that makes it so appealing.

The developer of Wordle explains the game’s share function.

Most of the apps I tried had no clear copies of the original share feature, which lets you easily copy a series of spoiler-free blocks to share with friends or on social media. However, the one that offered a $30 subscription did so—adding a few extra words and calling it “The Wordle App” in place of Wordle.

Keeping clear copies from the App Store may not be an easy moderation task if Apple wants to do it – for example, there are some games on the App Store that share the name “Verdal” but not the gameplay. However, they’re clearly not trying to capitalize on a trend by copying a popular app — many of them haven’t been updated in years (and so don’t require any judgment calls from app reviews).

It appears that Apple has decided to try, though. About an hour after this post was published, We heard That clones were starting to disappear from the App Store. We saw that the word “Wordal” was used in their title, now they are gone.

ledge Reached out to both Apple and one of the developers behind the Wordle clone. Neither responded to our request for comment.

Update, 7:50 p.m. ET: Added that Wordal clones are now disappearing from the App Store.

Nation World News Desk
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