CEO Tim Cook did an interview with This Week China Dailywhere he once again commented on the future of augmented reality and alluded to Apple’s work on AR/VR headsets.


Cook said Apple is excited about the opportunities available with augmented reality, which isn’t too far from the earlier comments he made, but added that people should “keep watching” to see what Apple finds. have to offer.

I’m incredibly excited about AR as you may know, and the key thing for any technology, including AR, is to put humanity at the center of it. And that’s what we pay attention to every day. Right now, as an example, we have over 14,000 ARKit apps in the App Store, providing an AR experience for millions of people around the world.

I think despite this, we are still in the very early innings of how this technology will develop. I couldn’t be more excited about the opportunities we’ve seen in this space and you’ll keep seeing what we have to offer.

Although Apple hasn’t confirmed its work on an AR/VR wearable device, there have been rumors about it for years. Apple’s headset is expected to offer mixed reality technology, with a curved visor and soft mesh that fits against the face. It will be lighter than other headsets on the market, and use an Apple Watch-like strap to keep it in place.

The headset also features two 4K micro-OLED displays, 15 camera modules, a powerful processor on par with M-series chips, eye-tracking capability, hand gesture support, and spatial audio. When it launches, the headset could cost around $3,000.

Apple is expected to debut the headset as soon as next year, and is already showing it to board members, suggesting it may be getting closer to being finished.

Related Stories

Apple’s AR/VR headset nearing completion as a demo on board

As Bloomberg reports, Apple demonstrated its upcoming AR/VR headset to Apple board members last week, indicating that the device is in an advanced stage of development and may debut in the not too distant future. Apple has also accelerated development of software running on the headset, with that software expected to be called “RealityOS” or ROS for short. Present via designer Ian…

Apple’s ‘RealityOS’ for rumored AR/VR headset referenced in source code

New references to “RealityOS,” the AR/VR operating system running Apple’s rumored mixed reality headset, have been found this morning in App Store upload logs and Apple open source code. Concept renders based on information allegedly leaked by Ian Zelbo Apple is working on at least two AR projects, including an augmented reality headset to be released in late 2022 or 2023, followed by…

Video: Would You Pay $2000+ for Apple’s AR/VR Headset?

Apple hasn’t come up with a new product category since the 2018 launch of the HomePod, and there hasn’t been a new wearable since the 2015 debut of the Apple Watch. That is set to change in the not-too-distant future, as Apple’s AR/VR headset is nearing completion and will likely launch in 2023. Subscribe to the MacRumors YouTube channel for more videos. Rumors of wearing head first…

Amazon hints at extended-reality device as Apple Readies mixed-reality headset

According to multiple job listings, Amazon is working on an extended-reality (XR) device that could rival similar efforts from Apple, Meta, Google and Samsung. Presenting the concept of Apple’s mixed-reality headset by Ian Zelbo based on alleged leaked information According to multiple job listings seen by Protocol, Amazon is looking to fill senior roles for computer vision…

Artistic renders deliver the best looks on Apple’s upcoming AR/VR headset

Tuesday December 21, 2021 at 7:05am PST by Sami Fath

As 2022 is finally shaping up to be the year that Apple announced its long-awaited and rumored AR/VR headset, a new set of artistic renders has given us the best look yet that believable. Here’s what Apple’s first headset will look like based on reports. Source from within the company. The renders, created by concept creator Ian Zelbo, are based on details provided in a report by The Information…

Another report says Apple’s AR/VR headset delayed until next year, preview unlikely at WWDC

According to a new report from The New York Times, citing sources familiar with the matter, Apple is expected to delay the launch of its long-rumored AR/VR headset until next year due to thermal issues related to computing power with the processor. was forced to delay. Apple Headset Render Created by Ian Zelbo Based on Information Reporting From the Render Report: Apple Hired an Engineer from Dolby…

Apple’s rumored $3,000+ AR/VR headset said to enter mass production in August-September

Tuesday February 22, 2022 12:49am PST by Sami Fathi

In a DigiTimes report citing industry sources, Apple’s first AR/VR headset will enter mass production, with a launch before the end of this year. Concept renders based on information allegedly leaked by Ian Zelbo yesterday, DigiTimes previewed a report saying that Apple’s headset has completed production testing, and now, in the full report published…

Apple’s AR/VR headset may come with a monthly subscription service

According to a report by Trendforce, Apple’s long-rumored augmented reality (AR) and virtual reality (VR) headset may come with a monthly subscription service. Presenting the concept based on leaked information allegedly by Ian Zelbo In a report predicting increased sales of AR and VR devices from major tech companies in 2022, Trendforce said Apple’s headset will likely…

popular stories

What to expect from Apple in July: iOS 16 public beta, new MacBook Air, back to school promotions, and more

While the post-WWDC summer months are often a relatively quiet time of year for Apple, there are still some notable items on the July agenda. Below, we’ve rounded up six things to expect from Apple over the next few weeks. Public Beta of iOS 16 and More As part of WWDC 2022, Apple announced that the public beta of iOS 16, iPadOS 16, macOS Ventura, watchOS 9, tvOS 16, …

iPhone’s Built-in Music Recognition Feature Syncs With Shazam App on iOS 16

Since the release of iOS 14.2 in 2020, the iPhone has included a built-in music recognition feature in the Shazam-powered Control Center. And with the iOS 16 and iOS 15.6 betas, the feature has received a small but useful upgrade. As noted by Twitter user @someone_andrew, songs recognized with Music Recognition in Control Center eventually sync with the Shazam app. It also stays…

Apple asked to evaluate iPhone 14 OLED display this week before mass production

Apple is evaluating OLED displays for the iPhone 14 this week ahead of mass production, The Elec reports. The OLED display panels in question are reportedly destined for the standard, 6.1-inch iPhone 14 model, with mass production scheduled to begin between July and August. The displays belong to Chinese display panel maker BOE, which was embroiled in controversy after Apple earlier this year.

iOS 16 will let iPhone users bypass CAPTCHAs in supported apps and websites

Tapping on images of traffic lights or trying to prove you’re human will soon be a far less common nuisance for iPhone users, as iOS 16 introduces support for bypassing CAPTCHAs in supported apps and websites. The handy new feature can be found in the Settings app under Apple ID > Password & Security > Automatic Verification. When enabled, Apple says iCloud…

Twelve South launches new ‘HiRise 3’ charger for iPhone, Apple Watch and AirPods

Twelve South today announced the “HiRise 3” stand charger for iPhone, Apple Watch and AirPods, priced at $99.99. The stand supports MagSafe-compatible charging and holds an iPhone 12 or later vertically, and also includes a charging puck for Apple Watch and a Qi charging mat on the base that supports AirPods or any Qi-compatible smartphone . HiRise 3 is available in black and white…