Apple has just introduced Business Connect as its New free tool for businesses of all sizes, though especially small businesses, allowing them to manage their respective activities data that will then be delivered to users through applications such as Maps, Messages, Wallet or Siri .Even being able to encourage reservations or orders through special platforms directly within Apple Maps.
Business Connect may sound familiar to services already provided by other companies, such as Google my businessWhich allows businesses to manage their data that will then be shown to users from its Google Maps application for the Google Search service Cards and Maps.
Twitter has also become relatively recent by enabling businesses with Spotlight to provide a higher level of information, including physical location and hours of public availability, in their respective professional profiles.
New competition for Facebook and Google
Businesses will be able to sign up with Apple using their ID, and once verified, claim and manage the information that will appear on their Business Information Card.
Despite this coming, Apple Maps will continue to take into account information about businesses on Yelp, still maintaining integration with the platform, although with Business Connect you can allow other types of information to be shared with Yelp. With integration you will not. It is possible, except to promote your own.
In this way, Apple strengthens its ecosystem of services in clear competition with Facebook and Google, at a time when the company is also strengthening its position in the advertising market.
The advantages of Business Connect are, on the one hand, the possibility that businesses can provide a high level of information and control over their data, and on the other hand, that users can have the information fully up to date.
According to Eddy Cue, Apple’s senior vice president of services:
Apple Business Connect gives all business owners the tools they need to connect more directly with customers and have more control over how billions of people see and interact with their products and services every day .
Further information: Apple