Today has been one of the great days of Apple in this 2023. The WWDC celebration is not only Californians’ meeting point with developers from their ecosystem, but it’s also the place where brand new devices debut. This year, without a doubt, the palm has been taken by the Apple Vision Pro, the first mixed reality glasses from Apple. But there have been more releases, not as significant, but significant. Because there are new generations of the MacBook Air, Mac Studio, and Mac Pro all debuting together with the brand’s new ultra-powerful chip, the Silicon M2 Ultra.
New 15” MacBook Air
Without a doubt, this is the great novelty of this presentation, the new laptop from Cupertino has left behind 13″ to launch a new 15.3″ screen with Liquid Retina technology. This gives us up to 500 nits of brightness, as well as the ability to display up to a billion colors. A screen that stands out among its portable competitors for its above-average brightness and resolution. It’s thinner with a 40% thinner profile, and it’s also lighter than the competition at 227 grams.
This new MacBook Air integrates a MagSafe charging port, as well as two Thunderbolt ports for connecting monitors up to 6K. Although a great innovation comes from the processor. It’s Apple’s M2 chip, which provides great performance, much better than Macs with Intel processors, otherwise something is obvious. Its FaceTime camera offers 1080p resolution and we can also enjoy a system of up to six speakers. Furthermore, it comes with macOS Sonoma, the new version of the operating system that was introduced today. These new 15-inch models start at 1,599 euros, and are available from June 13 at midnight, in Star White, Silver and Space Grey.
New Mac Studio and Mac Pro
Apple’s most powerful range of computers, commonly used for professional profiles, has been updated with new features. These are the most powerful Mac models Apple has ever launched, thanks among other things to the adoption of the new M2 Max processors and especially the M2 Ultra, which offer unusual performance in this segment. And it’s that, to get an idea, the new generation Mac Studio with the M2 Max processor is up to 50% faster than last year’s model, and more than four times faster than the 27-inch iMac that debuted last year. Was launched with Intel processor.
Now even the Pro models are being upgraded to Apple’s new M2 processors, specifically the power offered by the Ultra. It is now capable of tripling the number of cores, reaching 24, and doubling the memory and SSD storage. This is basically the main innovation of a model that undoubtedly always expected to be more powerful. The Max Studio will be available on June 13 from €2,429. While the price of the tower model of Mac Pro will start from 8,399 euros.
