Apple has announced the launch of “Apple Vision Pro”, a set of mixed reality glasses and headset with which users can experience virtual reality (VR) and augmented reality (AR) experiences. This is the first introduction of new products since the launch of its Apple Watch in 2015 and the company today introduced it as a new era at the Worldwide Developers Conference (WWDC) held at its headquarters in Cupertino (USA).
The company’s CEO, Tim Cook, described the technology as something that “seems like magic.”
Vision Pro Description
It features external cameras, allowing users to interact with digital content in mixed reality. Putting on headphones, users access the Home view with a floating set of icons for Apple’s most-used apps, such as Mail, Music, Messages, and Safari. The system does not require drivers or hardware. Also, when they look at a particular icon, the system can track their eyes to highlight favorite icons.
People watching someone with Vision Pro can see the user’s eyes, using a technology called EyeSight to help tell when someone is busy or available. Tim Cook assures that you can control it with your hands, eyes and voice. “Relive your most important memories in a whole new way,” Cook calls it “space travel.”
The Vision Pro separates into three pieces to fit the user’s face. On its sides are built-in speakers. Zeiss lenses are specially designed for eyeglass wearers. It has an external battery connected via a round connector to a cable that would fit in our pocket.
The screen is one of its most revolutionary points. MicroOLED screen with 23 million pixels and a 4K resolution that allows for “super sharp” vision.
Optic ID is a new authentication mode for Vision Pro: the device will scan our iris to accurately identify us. Apple promises complete privacy: No web developer or advertiser will be able to access your Gauge data. They almost left the price for the end. And they are not cheap as they will cost $3,499.
They’ll be available “early next year in the United States,” priced much higher than their competitors. The company has not yet given information about the release and prices in other countries. The company’s chief executive, Tim Cook, described the technology as “magical” and “a revolutionary product”.
“Vision Pro is a new type of computer that augments reality by seamlessly blending the real world with the digital world,” explained Cook, who said that with this technology – which users can use without the need to use their eyes and hands can be controlled from Control – “The screen no longer limits the world around (the user).”
The new MacBook Air has a new 15.3-inch screen—compared to the previous generation’s 13—and offers performance of up to 18 hours of autonomy thanks to its new M.2 chip, developed by Apple.
The MacBook Air is a laptop with a high-resolution 15.3-inch Liquid Retina display capable of up to 500 nits of brightness and support for 1 billion colors. According to the technology maker, this model offers twice the resolution and 25 percent more brightness than equivalent notebook PCs.
Mac Studio and Mac Pro
The new Mac Studio desktop works with both the M2 chip and the new M2 Ultra and accesses 193GB of integrated memory. Its CPU reaches 24 cores and GPU, 76 cores. The M2 Max Platform model is up to 4 times faster than other Intel iMac-based PCs, while the M2 Ultra Edition boosts this performance by up to 6 times.
Along with a memory bandwidth of 800Gb/s, it has a 10Gb Ethernet port, HDMI, SDX and Thunderbolt 4 and also has WiFi 6e connection, Bluetooth 5.3 and support for playing 8K content. Plus, it works with MacOS Ventura.
The Vision Pro is “the most advanced electronic device ever made.” A breakthrough that Apple is bragging about a lot.