Apple and Google are strong competitors depending on which areas, for example, the case of mobile telephony and operating systems. But also, the two companies have very different approaches in other aspects, such as the search engine. However, this does not mean that those from Cupertino do not put their efforts in this field, despite the fact that (at least, for now) it is an implementation of a different scale. The truth is that Apple has something good, which we can see applied in other areas.
If we talk about search engines, Apple has Google as the default search engine, thanks to the succulent monetary agreement that the two companies currently have. However, is it possible for Apple to launch its own search engine to compete with Google? This is what 9to5Mac asked, because it is accurate Apple now has its own internet search engine and his name is Pegasus.
English-speaking media 9to5Mac echoes the latest information released by Mark Gurman, who explains that “in recent years they have been building a next-generation search engine, codenamed Pegasus. ” In fact, this search engine “already uses some of its applications.”
“Apple Pegasus will soon integrate to be the search engine in one of its most important areas: App Store,” they explained from 9to5Mac.
And does Google have anything to do with all of this, or is this a device made by Apple with its own resources? Although it is not known, what is known is that there is an important figure at Google, who is currently in Cupertino: John Giannandrea, former Google executive and current head of artificial intelligence at Apple.
In fact, this name is important, because Gurman himself explained that Giannandrea was in charge of managing “a giant group” of people dedicated to this work.
Therefore, at the moment it is not a big implementation, but there is a faster and more efficient search service within the App Store. It is not at the same level as Google, in terms of traffic and usage extension.
Is Apple the new Google?
Is it possible that Apple wants to enter the field of search engines, to compete with Google? Currently, the one from Cupertino has its own machine, but focused on their services.
On the other hand, Google’s omnipresence is so great that Apple pockets a huge amount of money every year to make it the default search engine on iOS. Not only in the Safari browser, but also in the results displayed from Spotlight, or from Siri, because currently all web results are indexed, if we want to search from the same iPhone interface.
“As Mark Gurman explained, Apple may not have a competitor against Google on its own ready at the moment, but the company certainly has the right components and necessary experts at Apple Park to develop it, if they need it. it,” they explained from MacRumors.