The LIONS Creativity Report, the global benchmark for influential creativity, is available to all for free through the LIONS The Work information and intelligence platform. Includes company rankings, trends and themes of winning entries, as well as insights, analysis and interviews with jury members and Lion-winning creators.
Apple occupied the first place in the Creative Brand of the Year classification for the first time after winning three Grand Awards and 26 more Lions, the highest number in its history. Tor Myhren, VP of Marketing Communications at Apple, said: “Apple has always believed that creative people with passion can change the world for the better. “I am lucky to be surrounded by people like this every day. and amazed by the ideas they come up with as we strive to make Apple the most creatively inspiring company in the world.” The “Back to the Brand” section of the report has three pages dedicated to Apple’s victories in León and its effective strategy of showing the product features of its creative work.
In addition, in the Creative Brand of the Year classification, Heinz ranked in the top ten for the first time, as did Microsoft and the Uruguayan multinational online food delivery service PedidosYa.
GUT was awarded the Independent Network of the Year, and its Buenos Aires office won the Agency of the Year and Independent Agency of the Year awards. Following this impressive record, GUT reports that its revenue has doubled, demonstrating the power of Lion-winning creativity. Anselmo Ramos, Creative President and Co-Founder of GUT, said: “We hope to inspire all independent agencies to dream big. “Set your ambitions high, know what you represent and work with the best talents you can.”
DDB Worldwide won its first Network of the Year award. Marty O’Halloran, Global CEO of DDB Worldwide, said: “True pioneers who put creativity first and make it the most powerful force in business will lead the way in making a difference in the world.”
The LIONS Creativity Report also includes seven Regional Network of the Year awards and 12 global awards, including Creative Company, Network, Agency, Independent Network, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Health Agency , Media Network, Agency by Track and Independent Agency by Track of the Year.
The report includes analysis and insights from winning entries and lessons from effective brands. There are five trends and themes: Back to the brand, Development for growth, community creativity, AI reset and seizing the future.
“The rankings, themes, trends and insights identified in this report will drive our industry forward. Creativity has the power to grow businesses around the world, and LIONS promotes excellence and effectiveness in creation for 70 years. 2023 is no exception. In Titanium Lions, a celebration of innovative creativity, the four winners are from China, US, Australia and Poland. Among the Lions we also saw first-time winners from Nigeria and Armenia” said Simon Cook, CEO of LIONS.