Did you know that Apple tried to succeed in the video game market? It was the Pippin Project, a product that got the wrong date.
Apple, at present, is a company that has focused its production on very specific departments. market of smart fone Its main product under the format is hardwareBut the truth is that it also has computers, tablets and watches. However, this was not always the case. There was a time when apple company Dare With Other Kinds of More Revolutionary Products, The best example of this was a hybrid of sorts between a computer and a game console.
This is a product that was not successful and hence, it is quite possible that you were unaware of its prevalence in the computer industry. Still, Apple Tried Take your first steps in the field of video games, a fact that did not ultimately translate into success. This project, known as the Pippin, took place in the 1990s and now, with the console market in full swing, we can take a look at some of the features that attracted the most attention to this device.
So, let’s see what is the key to this kind of technology that Tried to revolutionize the entertainment market And he, however, failed to understand the needs of the public at that time. Like many other companies, this product took the understanding that they didn’t have the technology they needed to be able to carve a significant niche in the market.
Apple Pippin, the game console hybrid that was a real failure
In the full development of the computer industry, Apple began to become a benchmark in the market. This position allowed them to bet on projects that had low entry barriers. video game market was also being studied by Microsoft, its main competitor, so it decided to make a significant bet on it. Pippin’s marketing showed how the user did not see the California firm as a benchmark in the industry at the time.
The first major problem with this device is that it was halfway between a game console and a computer. Today we can enjoy the computer Gambling who have better capabilities than the technology of game consoles, but at the time, These were 2 very different types of products at the concept level. This meant that his vision in the market was not the most interesting to the public.
On the other hand, there was the price. Pippin was the model $599. a cost to the public of, It should be noted that this was the current value in 1995. Considering the commensurate adjustment to inflation rates for the period, it is important to specify that this would be approximately equal to the current $1,200. Without a doubt, this is a very elite product, which was not competitive with the rest of the options at the time.
What was he giving in return? was A 66 MHz PowerPC 603e Processor, a 14,400 bps modem, and the era version of Mac OS. The aim was not to market the machine itself, but to transfer the technology to third parties and receive a canon for each successful sale. An additional bonus for each game sold will also end up in Apple’s billing volume. The problem was that Nintendo, which is pretty close to the video game market, took a big chunk of the cake through its 64 models.
After only 2 years in the market, Apple ceased production of video game consoles and computer hybrids due to low sales volume. After all, during this period 42,000 units soldAlso, there are only 30 titles available. Bandai, the only company that acquired the right to market the product, did not make the most of its marketing.