CUPERTINO, California – Apple unveiled its new iPhone 15 on Tuesday, in what has become an end-of-summer ritual where the company seeks to give more reasons to more people to buy the popular device.
The company announced the iPhone 15 and iPhone 15 Plus, complete with USB-C charging and starting at $799. It also introduced the iPhone 15 Pro and Pro Max, starting at $999. Another important announcement is the new Apple Watch, which is made of 95% titanium and has a 72-hour battery life, as well as the latest AirPods.
Apple presents the new iphone 15
The new Apple Watch series 9
The move at the company’s headquarters in Cupertino, California, comes as sales for three consecutive quarters this year have declined from the same periods last year, and as management expects another decline in the season. It’s one of the reasons Apple’s stock is down nearly 10% since mid-July, bringing the company’s market value below the $3 trillion mark it first hit this summer.
As has already happened with Apple and other smartphone manufacturers, it is unlikely that the new model will have many technological improvements. The wide range of iPhone 15, which is likely to range from low-priced entry-level models to more expensive premiums, is expected to have additional changes in chips, batteries and cameras.
One of the most anticipated changes is the charging method of the iPhone 15 and future models. It is expected that it will now be available with USB-C cables, the standard already used by many devices such as Mac computers and iPads.
Apple has removed the lightning cables it introduced in 2012 when it released the iPhone 5, due to a rule that will be imposed by European regulators starting in 2024. It is currently unclear whether Apple will initially limit the change of models made for the market. .Europe or whether to do it on a global level.