Apple intends Get rid of the services of the mobile operating system of Google’s parent company, AlphabetSo it’s working on improving its own services in maps, search and advertising online,
According to statements of two former Apple engineers collected by US media financial Times, The company has held a “vulsion” against Google since it acquired the Android operating system. and made it the main software Mobile phone. In fact, one of the sources assures Apple is waging a “silent war” against Google.
One of the areas the Tim Cook-led company is working on A search engine in which it has been investing resources for a few years For a function known internally as ‘Apple Search’, with which they facilitate “billions of searches” per day, as project staff assure and state financial Times,
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The project began in 2013 when the company acquired TopsyLabs, a start-up that used Twitter to enable discovery and analytics. This technology is used by the Siri voice assistant tool or the search function of Mac Spotlight.
but above all Apple began to further develop its own search engine after it bought start up of machine learning laser like In late 2018, which was founded by three former Google engineers. In fact, as stated notice In November, in an analysis, Apple may launch its search engine in at least four years.
Even then, remove google search engine As the default search engine in Apple’s operating system it will cost him millions of dollars, According to the US Department of Justice, Alphabet pays Apple between $8 billion and $12 billion a year to make Google the default search engine on its devices.
Former employee of the tech giant explains that mode of operation What is Apple using in this “war” advance in fundamental areas such as mapsDeveloping functions that allow Google products to be separated from its iOS operating system.
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a) yes, Apple started implementing the Maps app in 2012., doing it as a pre-downloaded application without the services of Google Maps, although it was initially a failure for the company. Since then, the Cupertino company has incorporated improvements over the past decade that have made it a competitor at the level of the Google Maps application.
One of its latest improvements is Business ConnectA feature that Apple launched earlier this month that allows businesses to customize their information cards in the mapping service so that they can interact with users, share offers and other content.
With this release, Manages to differentiate itself from Google by providing iOS users with features that can only be achieved with application And so this operating system. For example, integration with Apple Pay or application Text conversations for businesses, Business Chat.
Finally, The last area in which Apple has ambitions of taking the lead against Google is in advertising. online, Alphabet receives more than 80% of its income from this sector. financial Times,
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In this frame, Apple posts job posting to lead design of DSP demand platform (Demand Side Platform) “The most advanced and sophisticated possible in terms of privacy”, where advertisers and agencies buy ad inventory in an automated manner.
this movement as suggested financial Timeswould be a sign Apple intends to build a “novel” advertising network.
as well, The company has other advertising initiatives. For example, in October Apple announced the implementation of more ads in the App Store, increasing the possibilities for advertisers. application In the ‘Today’ section and in the ‘You might also like’ section.
Apple has been working for a decade on various applications to replace those of Google. (Shutterstock)
