Apple is less left to publicly present its hybrid glasses and allow us to enjoy augmented reality or virtual reality, according to our needs.
And it is true that the proposal is postponed, once again, but Tim Cook is going to fulfill his purpose: to show the sharp glasses publicly this year.
Or this is what emerges from the most recent report published by MacRumors and where they indicate that Tim Cook himself, the CEO of Apple, has engaged with the planning team on deadlines. Mainly because, according to reports in the aforementioned medium, Tim Cook supported Jeff Williams, Apple’s chief operating officer, to launch his mixed glasses this year. Mainly because the team doesn’t agree with the plan at all.
The lake will display its glasses this year
Apparently, there has been a lot of controversy within Apple regarding the release of Apple Glass. The idea of the company was that they would come this year, but we remember that their launch is scheduled for January. And then for March…
What was the reason why Apple did not officially offer mixed glasses? From the looks of it, the company had issues with the plan. According to the publication, the industrial design team said that the glasses do not have a final mixed design, and that work still needs to be done in this section. Several managers can also test different prototypes to give their opinion on it.
VR Glasses / Unplash
And, on the other hand, Apple’s operations team decided to release the “first” version (an infinite product), in the form of ski goggles and which are focused on virtual reality, leaving a mixed reality.
This is what brought about a great controversy between both parties. In this regard, the opinion of the CEO of the company is very important.
But of course, considering that Tim Cook was also Apple’s chief operating officer before becoming the president of the company, according to the publication, he did not hesitate to support Jeff Williams, regardless of the plan of the complaints team, which in a more refined, light weight final product with support for increased reality.
This put a lot of pressure on the design engineers, who had to work “under a lot of pressure” to meet the deadlines. Another problem is that Steve Jobs always kept the design and operations division very separate. But under the leadership of Tim Cook, it has been noted that “operations are taking more and more control over product development.
Even one former chief engineer said that he was tasked with Apple to think of engineering solutions that could meet the “insane requirements” of the design team. But things have changed a lot.
After seven years in development, twice as long as the first iPhone, Apple’s smart glasses have been a long time coming of age, and will be one of Tim Cook’s most important device legacies. The first flagship product of the new Apple CEO and shows pressure.
The company plans to sell around a million units at a price of around $3,000, so the first print run will be limited. And, although it is not as complete as we expected, Apple is the most famous of its smart glasses presented this year.