People born after the year 2000 will be remembered as the Tiktok generation.
Since the outbreak of the pandemic, use of the social network of the moment has skyrocketed and for the second year in a row it is the social network in which young people, from 4-year-olds to 18-year-olds, spend the most time a day.
Total, 1 hour 47 minutes random short video consumption Dancing, delicacies and whatever else you can imagine. TikTok is addictive, and not just for kids.
According to a recent study by Qustodio, a software company that measures time on entertainment platforms and controls parenting on social media, the time used on video platforms including TikTok, YouTube or Netflix has increased by 18% over the past year.
Youngsters spend 4 hours a day in front of screens, And although TikTok is the queen, YouTube is the one that has grown the most in terms of usage with a growth of 20%. Today children are connected on this platform for an average of 1 hour daily.
According to a study, the constant use of social networks changes the brain of teenagers
On the other hand, and far from being alarming, these figures may seem normal when one considers that these social networks are gradually replacing traditional television, which has been experiencing a decline in viewership for several months, and Today it’s common for parents to plug Peppa Pig or Pocoyo on YouTube for their kids.
Apart from videos garnering millions of views, the channels of these shows have crores of followers on the video platform.
location in spain
In Spain specifically, TikTok is the most used social network among young people, according to Qustodio, followed by Instagram, Facebook and Snapchat. And Average daily use of social network is 55 minutesIn line with the global average or the United States, and just below the United Kingdom.
One app that has gained immense popularity in the last half of 2022 is BeReal, which does not appear in this report and for which there is hardly any data, but which is closely watched by its competitors such as Instagram or Tiktok and Have even reached out to copy it.
As far as video platforms are concerned in our country, YouTube is the most used, followed by Netflix, Amazon Prime Video and Twitch. The latter is present in the top 5 of the rest of the countries appearing in this report, such as the US or Australia, but it is in Spain where it is particularly popular according to Custodio data.
on average, Children under the age of 4 and teenagers under the age of 18 spend half an hour a day in Spain connected to these video platforms, Well below the global average (45 minutes) and the rest of the countries in the report, such as the United Kingdom, which add more than 60 minutes.
One of the conclusions drawn by the experts from this study is that Usage time isn’t everything. Kids spend a lot of time online, more and more in fact, but they use these platforms for a range of purposes, from keeping up with their friends to learning.
“Everyone likes to have access to connection, content and information at their fingertips. But with that great power comes risk, and the exhaustion of ‘always being connected’,” he concluded.
“In the coming years, there will be a struggle to achieve a better balance”, They add up.
You can read the full Qustodio report in English Here.
