Daniel Hernandez, digital analyst and CRO at Flat 101, reflects on the main features of artificial intelligence applied to content creation.
Artificial intelligence became the word of the year 2022 according to FundeuRAE. This is not by chance, as it is difficult for any other concept to achieve greater contact around the planet. In recent years we have experienced a A huge revolution when it comes to machine learning models With the emergence of new technological tools that create endless possibilities.
What was not present until now is that all these artificial intelligence systems could be so closely related to creative activity. Many tools have emerged that offer the possibility of automating many creative processes, something that in a way leaves this area under control.
“While the general public may not be fully aware of what a revolution these machine learning models are, applications at the commercial level are already tangible and many companies are interested in commercial exploitation of infinite artificial intelligence of size. This article will focus specifically on the content creation aspect, but the implications of this explosion go far further,” reflects Daniel Hernandez, digital analyst and CRO of Flat 101, offers some examples of these models.
Among the many applications, there are those related to the automatic creation of images.
“In essence, these models are trained with a number of images and texts, so that once they are ready (the more inputs, the more refined their final result), they can generate new images based on the text description. able to generate what they are told.”, reflects Daniel.
Within this section we find examples such as Dall-e, one of the most popular image generators developed by OpenAI Corporation.
Video Editing Using Machine Learning
There are also some tools in the field of video AI that allows you to work on creative aspects:
- Restore old videos (remove artifacts, fill gaps…)
- Resize the original content to enlarge it or add new frames in between.
- Change the style, lighting…
- Remove moving elements and replace them with relevant backgrounds.
And within this classification, the famous GP3 Chat cannot be left behind, a natural language processing model trained with 175,000 million parameters.
“It is no longer the model with the largest number of parameters, but its business approach continues to make it a really useful model with many applications for companies. It is possible to use this model directly from the OpenAI website or through other companies who take advantage of it to create customized solutions, as in the case of Jasper.A commercial solution that takes this technology and applies it to all types of editorial content”, Daniel concluded.
If you are interested in delving into this new perspective introduced by AI to the creative world, you can read this Full article by Daniel Hernandez through this link.