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Aston Martin’s friendly relationship with AMG is opening up, especially after the fall of Tobias Morse, the former head of AMG, who left his position at the helm of the British brand after only two years. The English manufacturer still uses AMG engines and infotainment systems from the previous generation of Mercedes models. The Star firm will honor all contracts and provide Aston with knowledge and parts until the last production line of existing petrol models of the Gedeon in 2026 or 2027.
However, according to various sources, Aston’s planned new EV lineup, which will include replacements for the Vantage, DB11, DBS and DBX in the 2026-2029 period, Will no longer use any old AMG components, “AMG and Pagani – it’s true friendship. AMG and Aston are a business affair with a fixed expiration date,” jokes a German insider.
While Aston may be looking to extend the lifecycle of its current portfolio, the brand is increasingly desperate to find new products to set the pace. Topping the list is a striking all-new EV coupe/convertible intended solely as a replacement for the 2026 Ferrari F8 Tributo/Roma. Chief executive Lawrence Stroll, the Canadian billionaire who led a consortium to acquire a majority stake in Aston Martin in 2020. Former Ferrari CEO Amedeo Felisa was brought in to replace Moers. Sales and marketing director Marco Mattiacchi, CTO Roberto Fedelli and other high-flying Italians have been recruited from Ferrari/Lamborghini/Maserati’s vast pool of talent, but it’s becoming increasingly clear that talent isn’t enough. Aston needs a strategic partner,
Aston Martin
Is Geely Interested?
After Stroll Group and Mercedes-Benz, Aston Martin’s most powerful shareholder is Geely’s Li Shifu. According to reports, Geely’s buyer is interested in adding owner Aston Martin to its mixed brands group, which includes Volvo, Polestar and Lotus, Shifu is reportedly a true fan of the British firm for developing the habit of giving his daughter a custom-built English sports car as a birthday present. To gain control of Aston Martin, the Chinese tycoon could take advantage of the UK company’s modest €1.2 billion market capitalization and consider an outright buyout or a joint venture with potentially significant two-way synergy effects for Aston, Lotus and some of its Chinese Might try a friendly takeover. Brand.
Lucid could be a winning bet
However, so far, Stro has ignored Jelly’s courtship. Instead, the stroke is triggered with the PIF funds of the Saudi Arabian government. The Saudis are in a position to offer new funding, as well as a technology partnership with Lucid Motors, in which they have a 60.5 percent majority stake., Stroh has recently begun talking directly again with Lucid’s Peter Rawlinson and Eric Bach. Why Lucy? Because cooperating with US electric vehicle startups can be a win-win scenario. The original idea, conceived in late 2021, was for Lucid to cover vehicles worth up to €200,000, while Aston would serve customers above that figure, including the supercar and hypercar segments. At the same time, American will end its own unregulated and underfunded dealership scheme and join forces with Aston’s 134 established dealers.
lucid
Aston’s traditional strengths include lightweight architecture, engaging design and industry-leading personalization. Lucid’s main strengths are electrification and digitization. But when it comes to bending sheet metal, putting the pieces together, and turning it into something that runs and lasts very well, Aston has a distinct advantage over the start-up. So, in a weird way, These Two Unlikely Partners Could Make A Really Good Match,
In an ideal world, both brands should benefit and inspire each other. Imagine the Lucid Air 2.0 spawning an Aston Martin Lagonda, or the Lucid Gravity SUV sharing its genes with the next-generation DBX. Aston reportedly agreed to buy electric motors from Lucid (and, intentionally, not from Mercedes) in late January. however, That scenario is still dwarfed by Aston’s heavy debt load and Lucid’s rapid rate of cash burn, to name just two complicating factors.,
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