The pandemic came nine months before the store opened.
Then came road reconstruction work in July that closed a large portion of West Washington Avenue and limited access.
Isthmus Hardware sales are about a third lower than expected and its store is located at the corner of South Bedford Street and West Washington Avenue, looking for assistance.
A GoFundMe page has been launched to help the 3,000-square-foot store reduce its debt from initial stock orders, something that has been challenging for owner Greg Norman. Of the $25,000 target, about $3,347 had been raised by last week.
There is also a concern that a proposed redevelopment project for the site could, at some point, displace the store to another location.
“Business-wise, I think it’s a really good location,” Norman said. “I expected (revenue) to be higher, but it’s taking longer than I’d like to admit. And now that I’m at it, there’s no turning back.”
The store, which opened in December 2020, is across the street from CVS Pharmacy, in the same block as Echo Tap & Grill and surrounded by student housing, upscale apartments, and single-family homes.
Norman, along with longtime friend, Jason Shaw, opened the store three years after the closure of Isthmus True Value, which was owned by Dorne Hardware. The store was moved out of its building to allow the expansion of Capital Center Market. Norman and Shaw both worked for years before the store closed.