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Thursday, December 08, 2022

Audi & Porsche Set to Join F1

Did you know that the F1 will soon be joined by Audi and Porsche? The Chief Executive of parent company Volkswagen made the announcement in May and he added that this would coincide with the introduction of the new series’ engine regulations in 2026. Read on to discover more about these giants joining F1 in 4 years’ time.

The New Guys on the Block

It is being reported that Audi is set to be its own team by buying out an existing constructor while Porsche will be part of a Red Bull partnership (this is only a link at the moment). The VW Group has been rumoured to join F1 for a number of years but this has been dependent on the next engine regulations with sustainability being a major factor. It has now been confirmed that F1’s new power units will run on sustainable fuels and increase electric power to 50% from 2026.

Their Roles

It has now been approved in principle by the board for Porsche and Audi to join F1 in 2026 and work has begun. It has been reported that Porsche and Red Bull Racing have been in advanced talks about a new partnership with Porsche getting involved with the engine division while Audi has reportedly held discussions with McLaren, Aston Martin, Sauber and Williams. It is thought that Audi will become its own factory team but is not as far advanced as Porsche right now.

The Decision

Interestingly, it was reported that the VW board was divided on the decision to join F1 initially. Ultimately, the decision was made because the decision will bring in more revenue than it will cost the company. Herbert Diess, CEO of VW, commented “you just run out of arguments [not to join F1]”. It is also thought that the decision will benefit VW by increasing brand value for both Audi and Porsche as well as giving them the opportunity to showcase their technology to the competition.

VW hope that joining F1 will help to attract more customers to both brands and improve their reputation. Those that do decide to purchase a Porsche or Audi will want to make sure that they take out a gap insurance policy, such as Audi gap insurance as a way to protect your investment. Without gap insurance in place, you could lose out by thousands of pounds after a write-off due to depreciation.

It is an exciting time for Audi and Porsche as they join F1 for 2026 at a time when there are big changes happening to engine regulations. It will be interesting to see how the brands fare as part of F1 as well as what this will mean for the brands as a whole and if it will help to take them to new heights.

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