Saturday, October 1, 2022

Audio-visual production technology and tailored to new audiences

Itraditional mediaMedia networks, such as radio and television, take on the challenge of existence and their impact on audiences in the face of microenvironments by new technologies and social networks.

In fact, audio-visual production in the Dominican Republic is one of the most influential industries nationally, representing 19% of all cultural companies in the country in 2014.

Connoisseurs of this field, who were part of book and multimedia platforms The Dominican Is Creative: Talent in the Orange EconomyTake the pulse of their industry and share the opportunities and challenges ahead. I


One of the most relevant milestones or events that marked before and after audiovisual production in the Dominican Republic is the conversion from analog to digital. However, experts point out that we have not yet achieved a complete transformation, as has happened in other markets, because currently a type of “hybrid entertainment” is created, in which analog is predicated, digital is used. And an interesting exercise in which both formats work.

industry advance

experts say that Our country has taken a big step forward in the field of technology, in the sense that today there are local channels that are broadcast via satellite in high definition. Likewise, they highlight that most content created in the Dominican Republic, if not 1080p, is in 4K, which suggests that we are currently dealing with a technology level that allows us to Models in this area.

value material

Technology and materials are the two pillars of the audio-visual sector in the country. Experts say that Lack of focus on training of producers That they are aware of what is needed in this circuit to generate quality and valuable content. There is a need for an educational structure that trains professionals and allows young graduates of social communication careers to come up with the tools to be able to develop the industry and export materials manufactured in the country.

analog vs digital

New digital platforms have become complementary to traditional media such as television and radio. According to the exhibitors, they coexist amicably with respect to both programs and figures. They emphasize that there are talents who earn more financially from their social networks and use traditional platforms to maintain a certain legitimacy. They also state that Traditional media saw the need to strengthen their image by focusing on networks as well, Building a rapport to ensure that its television content has its corresponding adaptations for social networks.

the creator

Panelists understand that The producer’s role at this point of time is to understand and produce for the various platforms available to them., That is, generate specific content designed for different audiences and platforms.


Experts view podcasts with a son of radio, a son who came to democratize it. But they emphasize that both have their own characteristics and distinctions. They cite a study that indicates that podcasts should be between 5 and 18 minutes in duration. But they’re concerned that many produced in the country are over 45 minutes, so they recommend “doing your homework.” Try to understand the format of creating a podcast Which engages the audience and makes them loyal.


They emphasize that the practice of installing cameras in a radio booth where whatever is being done or shown is not necessarily online radio or television. They point out that they are different formats, they have different codes, all supported by the same technology.

obsolete media

they emphasize that Radio and television are not obsolete, but there is a market for all, in which each viewer chooses what he likes. He says there is a generation that loves streaming, because they find it intuitive and familiar, as it allows content to be consumed at will.

value material

according to experts, Media is a reflection of people’s culture And, based on this premise, they point out that several aspects should be clear in terms of production and materials: Who is spoken to, how is it communicated and what do you want to leave in the audience, Unanimously, they agree that they are responsible for what they give to the public, as the public learns from the media.

TV needs to be updated

From the point of view of experts, TV needs to be replaced and updatedNot only in the country, but globally. In this sense, they point out that on the streaming content front, large networks that have not been updated and have been affected in terms of ratings. they recognize that Develop and adapt the way they present the content as directors and managers are required to,



Nation World News Desk
Nation World News Desk
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