Saturday, October 1, 2022

Automaker with five out of 10 best-selling models continues to gain market share

It happened again. As it happened in the month of May, Toyota It again achieved a mark not usually found in the 0km sales market in July: Ranked five of its models among the 10 best sellers,

The local subsidiary of the Japanese automaker also cemented its leadership in the local market last month with an increase in its market share. According to statistics from the Association of Dealers of Argentina (Aqara), accumulated 49,343 patents in the first seven months, an increase of 7.6% Compared to the same period last year (when it registered 45,844). their fees increased 21,3% of total sales, as against 20.1% in 2021.

In percentage terms, the brand that grew the most in the first seven months compared to 2021 was Peugeot: according to Acara (22,557 units), it patented 34.9% more.

Last year, Toyota occupies the number one position in the local market for the first time in its historyWith 73,567 patent units (20.7% share). The Japanese brand ousted Volkswagen from the throne for 17 consecutive years, with a 68.6% year-on-year increase in patents in 2021. And till now in 2022 it has remained on top of the ranking.

10 best selling cars in July there were five Toyotas: la pick-up vehicle premiums (Third, 2412 Patent Units), Toyota Boys yariso (6°, 1535) y etios (7th, 1519), compact middle corolla (8th, 1221) and SUV corolla cross (9th, 1220). This is the second time it has happened this year and it usually doesn’t happen often. Hilux Zarate leaves the factory and the other four are produced in Brazil.

Appearance of Toyota models in the list grew throughout the year, Last January, it had the Hilux and Etios in third and fifth place respectively; In February, this increased to three, placing the Corolla 10th (Hilux and Etios repeated the January position); In March, it had the same three again (only the Corolla went from 10th to ninth) and in April it was gone. Four models in the top 10 (Hilux at 3rd, Etios at 7th, Corolla Cross at 9th and Yaris at 10th).

Toyota Hilux, the Japanese brand's number one product
Toyota Hilux, the Japanese brand’s number one product

In May, it moved up the rankings to five, adding the Corolla (ranked 10th) to the other four. And in June it was located in four (Hilux, Yaris, Etios and Corolla Cross). It should be reiterated that the registration of patents Shows sales closed months agoMost of the models today faced this due to delay in delivery. The Corolla Cross SUV, which has to wait eight months due to high demand, is a good example of that situation.

The ranking of patents is continued every month by Fiat Chronos, which accumulated 25,580 units in the first seven months (11% market share). second, was Peugeot 208 (15,282, holds 6% market share). The Hilux Pik-Up completed the podium with 14,543 patented units in seven months.

The three models are of national production, the most relevant data for understanding the behavior of the Argentine market over the past two years. Due to restrictions on imports and shortage of dollars, Models made in Argentina grew to represent 58% of the volumeOne percent (mostly) of cars imported from Brazil not so long ago.

In this framework, it is necessary to analyze the predominance of Toyota in the sales rankings, without deviating from the performance of the Japanese brand., But there are several factors that underpin his leadership. First: Thanks to Hilux being the main producer and exporter of vehicles, it has a trade balance in favor of importing models from Brazil and other countries.

The second reason is linked to the previous one: at a time when many of its competitors had to limit their offering due to the above restrictions or decided to reconfigure their portfolio to focus on a specific type of product, Japanese automaker A wide range to position buyers in the most demanding segments of the market, In the small segment, two models, a sedan (a segment that many brands have left out), a compact SUV and the number one selling pick-up make up its main list.

One of today’s most fascinating segments, It lacks presence only among small SUVs (or B-SUVs)., where all of its rivals already have an offer for many years. nor in pick-up compactaThe second place that automakers are paying more and more attention (though its quantity is more limited).

But even with those gaps, it took the lead and placed five models among the best sellers for two months of the year.

Nation World News Desk
Nation World News Deskhttps://nationworldnews.com
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