The James Cameron sequel has been making tons of money ever since its worldwide release. Avatar: Water Path – 93% has already grossed $661 million worldwide and could reach $900 million this weekend, but it still has a long way to go to become a profitable film for the studio that its director It is extremely important to ensure continuity in what has been said by the , The arrival of the film in China may do well, though the numbers are not entirely encouraging.
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A new outbreak of COVID-19 and restrictions in that country leave experts doubting what Cameron’s production can achieve on this occasion. deadline confirmed that in the first eight days of launch, Avatar: The Way of Water Raised US$80 million. The case of China is always unusual when it comes to film releases and although the first film clearly had a huge fan base, it helped a lot with its re-release, making it one of the highest-grossing films of all time. Helped me get back. Experienced a drop of 78% from one Friday to the next.
The box office in China has been “down” since the pandemic and this release is expected to bring some life to its momentum. In recent years, thousands of theaters have had to suspend operations, reopen and close again when the situation seemed to be improving. Some theaters went bankrupt in the process, and in mid-December it was revealed that total collections in that country were down 40% from the previous year. There are currently about 12,000 cinemas in China.
Avatar – 83%, the 2009 film grossed a total of $202 million domestically, and opened to $40 million. Diversity The sequel reportedly earned $57 million, which is not enough to give the film a good run, even if it did better than the first installment. In fact, it was reported that prior to the film’s release, projections that gave it a total of $357 million in China have changed drastically: it is now projected to make only $143 million.
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Although it seems like people get obsessed with Avatar whenever a movie comes out, the prospect of the second part earning less than the first isn’t a good sign for anyone. The studio needed a lot of money to be able to classify the film as a “hit” or “profitable” film, and despite the fact that it had grossed over US$500 million a few days earlier, this production Not enough because of the cost.
Whatever amount it will reach by the end of its theatrical run, there is concern about the film’s performance in China. However, at that time it was also said that its premiere Avatar: The Way of Water In that country it felt like a “lifeline” for the people who work in theaters there because the film guaranteed people to attend their theaters. No one predicted that the pandemic restrictions would become tighter at that time.
Beijing-based box office research firm China Securities predicted the film could bring in 5 billion yuan ($717 million) at the box office and attract 80 million to 120 million viewers. It was very close to its premiere, but with the results coming in a few days after its premiere, everything is changing. The media claims that the reason the film was not promoted as much in China is because it could not make much money.
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