Friday, January 27, 2023

AWS Automotive: Can the Automotive Industry Be Transformed From the Customer?

CES 2023Held in Las Vegas (USA) from 5 to 8 January, allowed us to see the main innovation proposals of the world’s leading technology specialist brands. In the automotive sector, offering hybrid, electric and autonomous cars are added services for digital transformation, something in which Amazon Web Services (AWS) Automotive continues to be recognized as a pioneer and leader.

assigned to the gallery AWS Automotive They showed off some of their most compelling personal automotive solutions, the ones that allow for improvements in vehicles from software, connectivity and autonomous mobility, while debating how improvements coming from customers is a central theme for the company.

This was stated by John Allen, Director of Professional Services AWS for the automotive and manufacturing industries, who told El Comercio that “when we say we focus on the customer, it doesn’t live up to the words.”

“Part of being a pioneer is focusing on the long term in any relationship we have with our customers. It’s not about what we’re trying to accomplish next week or what our numbers show this year , it’s about what we’re working towards for the future of the software-defined vehicle,” Allen said.

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among the professional services of AWS Automotive They stand out in terms of support, consultancy, self-learning and projects, a comprehensive mix as it seeks to provide solutions to its customers with respect to their specific needs.

around the specific region of the solution, AWS Automotive specializes in autonomous mobility for the acceleration of development of autonomous vehicles; Connected Mobility, to build smart and personalized features for income-generating mobility; Interact with customers for personalized marketing approach, digital experience and real-time data analysis; Manufacturing improvements, to optimize manufacturing operations and overall equipment effectiveness; supply chain, to better monitor the efficiency of the entire production process; and product engineering, for the design of a wide range of automotive products.

Alan commented five years ago AWS He realized that while there were people who were proficient in their platform, they did not have the deep command to make major automotive improvements. Therefore, the company attempted to bring in experts in the industry, which led to the creation of the first data lakes (systems or libraries of data stored in its raw format) and the rapid use of the cloud.

“Now we have something called IoT FleetWise with the Blackberry IV, where we pull data from the vehicle and upload it to the cloud. So whereas years ago it was basic services of AWS which helped in automotive, we are now creating solutions and combining them specifically for the automotive industry across multiple domains in the industry,” he added.

Scope and Gaze in Latin America

asked about the expectations of AWS AutomotiveThe company’s director of business services highlighted the global reach of its platform and the democratization of services in different regions of the world, for which he cited an example that car drivers in Germany should have the same as those of the United States. Support and customization tools compared.

“Our services should be available everywhere. Our current focus is on creating new capabilities, new services, new solutions for the automotive industry. Everything starts with the needs of the client. Whatever he wants, we work with him. 90% of our solutions are services we build AWS Because a customer asked us to do so”, he insisted.

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Regarding the difference between the markets where they have a greater presence, such as North America or Europe, and their eventual commitment to Latin America, Allen said that they saw little difference between the requests and preferences of customers from very different parts of the world. differences have been identified. , For example, creating an autonomous vehicle that changes lanes when someone approaches is a need present in all sectors.

“That’s the incredible thing about the cloud, it’s been able to democratize technology, so services that 10 years ago you could only get in Europe or the United States are now expanding to other regions. They don’t want Europe to have a separate forum and America have another. This is why the future of the software-defined vehicle is so important. That’s because we can access those vehicles and update them throughout the year. Think of the vehicle as if it were a high-processing computer that doesn’t need to be near a data center or large hub”, he proposed.

in the major announcements of AWS Automotive At CES 2023, BlackBerry IVY, a cloud-connected in-car AI platform co-developed by BlackBerry and AWSNow pre-integrated into three commercially available platforms, it will “make it easier for automakers to quickly deploy innovative third-party applications that enhance the in-vehicle experience for drivers and passengers alike.”

Nation World News Desk
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