The singer of corridos tumbados from Jalisco, Hassan Emilio Kabade Laija, better known as Featherweight or La Doble P, is one of the exponents and promises of regional Mexico who has now become one of the most popular singers both in Mexico and abroad.
The acceptance and popularity that Featherweight has achieved in such a short period of time is so great that it has already upset the reggaeton singer, who at the time was the most important popular chart player.
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Here is the Puerto Rican Rapper, Bad Bunny, who a few months ago was crowned the most listened to at the time and, of course, in popular music and on the profuse roster.
And that is why, at the beginning of 2023, the translator “Me Porto Bonito” had a list of 70 searches on YouTube, while “Double P” only reached 10; Now, according to Latinometry, the translator of ‘Ella Baila Sola’ has gone from 10 to more than 100 searches every day, including one called ‘The Bad Rabbit’.
“The explosive rise of Featherweight is what happened when the traditional Mexican corridos meet with the modern age of the Internet and TikTok,” they announced in Latinometrics.
But what is this popular growth?
Undoubtedly, everything is known to the artist, the way of being, the way of life, the songs, whatever; However, Latinoetrica pointed out that since only 63% of the Mexican population has access to the Internet and that today’s age is a great talent driver, since it is easy to make yourself known on social networks, as it is available. TikTok, where thousands of viral videos in seconds.
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In addition to this, it is added that most of the social networks that exist now dominate the whole world, since, with one click or a search, we can see the persons of people who live in other parts of the world. It was another factor that allowed Featherweight to become internationally known.
“Month after month, Featherweight did “She Dances Alone” [coescrita con @EslabonArmad0 ], the first regional Mexican song to reach the top of the global charts, organized by artist @iambeckyg at @coachella . appeared on the @ jimmyfallon @FallonTonight Show shortly after, they stated on the metric site.
When the narco corridos meet the digital era, you get Featherweight – the artist who subverts the Bad Bunny on YouTube.
here’s more @ElPesoPlumaUrban growth:
The explosive rise of the Peso Pluma is what happens in the traditional Mexican corridos when they meet the modern age… pic.twitter.com/8t8iRpLNPT
– Latinometrica (@LatamData) May 26, 2023