Pepsi and global superstar bad bunny, invites consumers across the country to “Play Summer” with three free months of Apple Music. Now fans can enjoy all of Bad Bunny’s hits for free, as well as a catalog of over 100 million songs on Apple Music, all summer long.
The “Play Summer” offer provides unlimited access to Apple Music’s music catalog with the purchase of select limited-edition PepsiCo beverages. Music lovers can look for the “Play Summer” offer on 20-ounce bottles from across PepsiCo’s portfolio, all containing the “Play Summer” QR code that offers up to three months of free Apple Music. Plus, each bottle will offer over 100,000 instant prizes and a chance to win weekly trips.
In 2022, Bad Bunny was announced as Apple Music’s Artist of the Year in recognition of the musician’s artistic excellence and impact on global culture.
“Summer is the season of the year that we all look forward to, the one that gives us that warmth, when we seek the beach, friends, good music and good times”, commented the artist in a press release. “I’m excited to partner with Pepsi and Apple Music to bring fans what we love and what unites us so much: music, through the ‘Play This Summer’ offer.”
We at Pepsi are very excited to begin this historic partnership with Apple Music and Bad Bunny. Pepsi and Apple Music both have a long history in the world of music, providing unique experiences to our fans over the years, so it’s only fitting that we join forces to create ‘Play the Summer’, Pepsi Director of Marketing Todd Kaplan said. “Bad Bunny is one of the world’s biggest entertainers and we are delighted to welcome him to the Pepsi family. We can treat fans like never before to a host of musical experiences as well as access to Bad Bunny’s catalog throughout the summer So excited to offer sighted access!
Offer available with purchase of any QR code 20-ounce bottle of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar Is. of “Del play al verano”.
