Balenciaga destroyed sneakers $1,850 . sell in

(Nation World News) – Luxury fashion house Balenciaga has unveiled a new campaign promoting a range of rough sneakers with eye-watering price tags, and the internet has views.

Photos shot for the brand by photographer Leopold Duchemin, of severely torn, distressed shoes, have gone viral following the launch of the couture brand’s new Paris sneaker on Monday, with high tops swirling online.

But pictures of sneakers destroyed circulating on Social media doesn’t tell the whole story at all. While they have sparked the most controversy, the images are actually exaggerated, limited edition versions of the sneakers being sold by Balenciaga.

According to the fashion house, only 100 pairs of “Extra Destroy” sneakers will be available for purchase for $1,850. Meanwhile, the non-limited edition, and the less thick version, are being sold on the Balenciaga website for $495 and $625, depending on the specific style.

In a press release, the Paris-based brand said photos from the campaign show the shoes “extremely worn, marked and dirty”.

It said that the still-life portraits “suggest that the Paris sneaker should be worn for a lifetime” – a point that seems particularly relevant amidst the growing conversation around the fast fashion industry and the impact of over-consumption on the planet. .

Demna is known for her disruptive nature and the Paris sneaker launch isn’t the first time her designs have received strange reactions.

In 2017, Balenciaga brought out a bag that cost $2,145, which was ridiculed for its resemblance to Ikea’s “Frakta” bags. At the time, the original Ikea bag could be bought for 99 cents.

Balenciaga describes the sneaker as a “retooled classic design,” finished with a “distressed canvas and rough edges that accentuate the look already worn.”

Online reactions to the Paris sneaker have been mixed.

SoulSavvy, a website that describes itself as a community for “real sneakerheads.” Asked If only the “aged sneakers trend” had gone too far.

Tora Northman, a news editor for the publication Highsnobiety, said the brand “took it to the next level,” adding Balenciaga “has always been creating controversial items that spark conversation.”

But not everyone thinks sneakers are worth having fun with.

GQ France’s head of editorial content Pam Boy said in a commentary on Instagram that the product’s message is clear: “Buy and keep forever. Demna (Balenciaga’s creative director) will buy ‘pre-wear’ looking sneakers for 1450€ for those who can afford the luxury item. He is completely turning the essence of luxury upside down.”

The jury seems to be out on whether this latest marketing move deserves high praise or ridicule. Either way, Demna and Balenciaga have once again got people talking, no doubt many people are gravitating towards a brand that seems increasingly comfortable with controversy.

The-Nation World News-Wire™ and © 2022 Cable News Network, Inc., Time Warner Company. All rights reserved.

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