LATRO Concepts, as part of its business consolidation and expansion strategy, has chosen the Havas Media Group market, a full trade company, as a partner to generate business growth and to strengthen its position as a “lifestyle concept”, a pioneer in experience. phygital purchase in Spain.
The trial, extended over a period of one year, takes place after a competition between well-known institutions.
In this new stage, Havas Market aims to boost sales both in the LATRO Concept Marketplace and in its physical store in Madrid, developing omnichannel strategies and using technology that allows tracking results.
LATRO Concepts, since its opening in March 2022, has been committed to the “phygital” shopping experience, the union of physical and digital channels to provide a shopping experience that puts the customer at the center of the business. A space where brands meet and discover through unique experiences that will change the way they buy and live in a pinch.
LATRO Concepts plans to open its second center in Madrid on Calle Serrano, the city’s luxury shopping center, in the last quarter of this year.
Marc Schader, Head of Operations at LATRO Concept, confirms that “at LATRO Concept we are sure that this partnership with Havasi Market will help to strengthen the vision of retail, in connecting with our customers by offering immersive, attractive and unique shopping experiences; connecting the physical and digital worlds in a pioneering way We consider each of our partners to be an essential part of the company as we continue to build and improve them in order to achieve each of our business goals.
On his part, Sonia Paz, Digital & Business Transformation Service of Havas Media Group, highlights that “we are happy that LATRO has chosen us as a new partner for the development of digital marketing channels. We share the same values of focus on business scalability, the generation of phygital experiences and omnichannel measures. Without a doubt this union will allow us to achieve growth in business in the short, medium and long term for a brand as innovative and disruptive as Bandit is”.