Since its launch in December 2019, this French application has grown in popularity over the past year and has accumulated over a million downloads in the Play Store, which is currently the most downloaded social network within the iOS App Store. .
According to data collected by Apptopia and published in early April, the number of active monthly users of the app, which is free, has increased by 350 percent year-on-year.
According to Data.Ai, Spain ranked fourth in the number of downloads in mid-May, by markets. According to user profiles, Generation Z is the main protagonist, especially in countries like Australia, Brazil and France. There, 80 percent of iOS device users are between the ages of 16 and 24.
After downloading the app, it prompts users to import and sync contacts who already have a user, to start building their community. In addition, they can be searched by copying the URL of their profile or by adding their respective username to the search engine.
BeReal’s proposal sets this ‘app’ apart from other social networks, such as Instagram. To do this, it forces its users to improvise and stop looking for the right frame in their publications to encourage improvement.
Every day, all BeReal users receive a notification at a random time, which varies throughout the week. Since receiving this notice, the ‘app’ allows two minutes to take a picture from two perspectives at the same time: of the rear and front lens of the ‘smartphone’.
The user can replay an unlimited number of photos within that two-minute window, but once posted, the image can only be deleted and replayed once. Furthermore, unlike other applications of this type, the ‘App’ does not have filters or other editing mechanisms.
This way, only one photo can be uploaded per day, and if the user doesn’t upload it within two minutes of receiving this notification, they can post an image later. However, its entire user base receives the notice at the same time, so any subsequent publication is out of the dynamics of BeReal.
A user-published photo is shown in their ‘feed’ for the next 24 hours, who will be able to receive comments and reactions along with a ‘selfie’ called Realmoji, which disappears after that time limit.
Similarly, all images are stored in an image library called ‘My Memories’ (‘Your Memories’), which only users have access to and where they are registered monthly. That way, on the last day of the month you can continue viewing the image uploaded on the first day.
To see photos shared by other contacts in the app, users must first upload a picture of themselves. Failing to do so, they may not view other users’ images until 24 hours after prior notification.
These photographs are arranged in two sections. The first of these is ‘My Friends’, where images of contacts are displayed. Next to it is ‘Discovery’ in which you can also see photos of other users.
In this sense, it is worth remembering that, when uploading a daily image, users will be able to choose whether they want to share it exclusively with their contacts or take into account other BeReal users, in the ‘Discovery’ section keeping.
Instagram and its new dual function
Recently, Instagram launched a functionality similar to BeReal’s feature, with a selfie camera and rear camera, the ability to take a picture from different perspectives.
This is Instagram Dual, available in the Stories section, located after the ‘Create’, ‘Boomerang’, ‘Design’ and ‘Hands-free’ options. Unlike BeReal, which only allows you to take photos, Instagram offers the possibility to create videos with this feature.
Similarly, the Meta-owned social network has different filter and editing options for its ‘Stories’, something BeReal doesn’t have.