BeReal questioned the metrics collected by Like Web which highlighted the loss of millions of active users of the application, and made it clear that it registered more than 25 million users active all over the world.
BeReal is an application of French origin launched in 2019, for iOS and Android users. It is characterized by the search for immediacy and naturalness so users can take photos without filters or other editing tools when they receive a notification on their devices.
In recent months, this ‘app’ includes new features such as the option to share songs from Spotify or RealChat, which allows users to send direct messages to other contacts.
The application experienced great popularity last year, until Apple gave it an App Store Award, due to the positive impact and the number of downloads it registered in the official application store.
However, in recent months its reception has decreased, according to the measurements of SimilarWeb, which shows that the application now registers fewer users than a few months ago, on iOS and Android.
“Rapid growth gives way to steady decline” stated this company, pointing out that the monthly active users of BeReal in the United States went from 3.7 million in November 2022 to more than 3 million of them in August of this year.
More specifically, on Android, where this company recognizes that there is “better global visibility of app usage” monthly active users dropped 19 percent from 19.5 million in December 2022 to over 16 million in August this year.
SimilarWeb, however, places France as an exception to a general decline in the rate of active users, as this European country “still enjoys a loyal and growing user base” in Android devices, as noted in its blog.
For their part, those responsible for the social network distance themselves from these results and point out that BeReal has more than 25 million active users worldwide according to its internal data.
While the company admitted that SimilarWeb’s estimates were inaccurate, it didn’t share its own market share metrics to prove otherwise, as TechCrunch reported.